Search Results for: research

WPP has launched a research project designed to qualify the relationship between search engine marketing and brand building. The company

Despite the buzz surrounding online word-of-mouth initiatives, particularly on blogs, it appears that recommendations from close family and friends are far more influential than those found on the Internet, according to Mintel.

When it comes to Media Buys, the road to success can take many twists and turns, but should always consist of a strategic plan, proper execution, detailed optimization, scalability, and the testing of new offers.

In the first five months of 2009, digital coupon provider Coupons Inc. has already seen more downloads of its discount offers than in all of 2008

Can delivering cold cans of a new soda to a group of friends hanging out at a backyard pool party really set off a wave of word-of-mouth chatter about the product that can generate true interest—and sales—in a brand?

In response to an unprecedented economic situation not faced by the sponsorship industry in the past two decades, IEG has revised its forecast for sponsorship spending this year, cutting it in half as the full impact of the recession grips North American companies

At the risk of alienating legions of fans, as far as marketers are concerned Elvis Presley had it wrong. A little more conversation – before, during and after the order process – is yielding benefits for a variety of brands.

According to a recent forecast made by Forrester Research, e-mail marketing spending in the U.S. will reach $2 billion by 2014, reflecting a compound annual growth rate (CAGR) of nearly 11 percent from $1.2 billion in 2009.

Chief Marketing Officer Council and InfoPrint Solutions Co., the joint venture between IBM and Ricoh, plan to launch a research initiative this summer to develop best practices for loyalty programs

As the BBQ season gets underway consumers are stocking up on condiments and using coupons to get some bargains