Search Results for: research

It’s no surprise that consumers and business buyers demand a local language. Non-English speaking consumers or those with limited English proficiency are 4.8 times more likely to buy products offered and documented in their own languages.

What do you do when you have completely decimated your formidable arch nemesis and prevented them from grabbing any truly meaningful foothold in one of the largest growth markets, in this case internet advertising? Apparently…

First-quarter 2009 e-mail deliverability rates stood at 94.1%, up from 93.4% in first-quarter 2008. More, along with The Cynic’s Take, follows.

There’s bad news for those who sell traditional marketing channels: Six in ten marketers surveyed by Forrester Research Inc. will increase their interactive marketing budgets by shifting funds from traditional media. More, along with The Audience’s Take, follows.

Wanda Gierhart has been named senior VP and CMO of The Neiman Marcus Group Inc. Her appointment is effective Aug. 10.

The belts are getting tighter. More than seven in ten chief marketing officers surveyed by Forrester Research Inc. said their 2009 budgets have been reduced from 2008

Pay-for-performance ad network Q Interactive announced earlier today it has acquired e-mail list concern Postmaster Direct for an undisclosed sum from market research firm Authentic Response.

In today’s world of social and online media, every company is in the communications game.

Mommies are flocking to social networks, according to new research from BabyCenter LLC, which runs several parenting Web and community sites

According to recent figures released by Nielsen Online, total ad impressions dropped 5 percent in May compared to April, with retail goods and services seeing the largest increase and software seeing the largest decline.