Search Results for: research

Duncan Hines has taken a radical approach to its new website for Bakers, straying far from the typical CPG website to a search-based, responsive design.

By putting some basic best practices into place, you can stay top of mind with your leads and ultimately earn more of their business. Here are just three ways you can stop leaking leads.

As the saying goes, “follow the money” and 2013 was no doubt the year of marketing technology investments in both the public and private markets.

Five merchandise incentive trends from the IRF’s latest research, including data on budgets, what’s at the top of the list and what to watch.

A how-to for marketers to protect mobile consumer data while providing increasingly relevant information and offers to benefit consumers.

A panel at ad:tech New York discusses a more strategic focus on content marketing: distribution, measurement and ROI.

Converting next best customers to best customers by identifying specific segments that can be drilled down to identify incentives that motivate them.

Here are 6 tips to help retailers and brands unlock the potential of Pinterest by creating an engaging campaign that drives sales and increases SEO rankings.

Lists offered this week include Vermont Teddy Bear PIP and Conde Nast Statement Program.

Data-driven marketing added $156 billion in revenue to the U.S. economy and fueled more than 675,000 jobs in 2012, according to a new study released this week by the Direct Marketing Association.