Search Results for: research

A report from Bizo and Oracle shows many B2B marketers are contributing up to 20% of their company’s new leads.

Here’s what some of the experts at BMA2014 had to say about B2B social marketing.

Here are six retail and consumer behavior trends marketers need to understand to stay ahead of the competition for the 2014 holiday shopping season.

The sales cycle may have moved online, but that doesn’t change how we should be thinking about selling.

A recent Experian Data Quality research study shows that marketers are encountering a series of obstacles that impact email deliverability and ultimately hurt business performance.

Popular YouTube influencers can make great social media influencers if you play your cards right. Here’s some solid tips.

FierceMarkets senior manager of audience development Lindsey Wagner shared some insights on what she’s doing to drive email marketing success at B2B LeadsCon 2014 last week; here are four tips on how to maximize your email efforts.

Lists featured this week include Save the Chimps and Studio Live Design.

Edwin Wong, Senior Director of B2B Insights at Yahoo, says consumers are increasingly using all three screens (mobile, tablet and PC) as part of the purchase path.

Here are six ways that marketers can improve their customer’s experience on their websites.