Search Results for: research

B2B social marketing is measurable. It does deliver results—if you know what to look for and where.

Mobile ad creative sucks. That was, more or less, one of the main takeaways from “Technology, Marketers & Customers: The Next 10 Years,” a session during Advertising Week 2013.

David Shackley, executive creative director at RedPeg Marketing offers a look into the new order of creatives.

The Incentive Research Foundation has identified five important trends for merchandise incentives in 2013.

According to the Pew Internet & American Life Project, 91 percent of adults in the U.S. own a cellphone. Unsurprisingly, the majority of these cellphone owners use their cellphones to access the Internet and send or receive email. The survey of 2,252 adults ages 18 and older, conducted by Princeton Survey Research Associates from April […]

Even in a digital world, don’t forget real face-to-face conversations when it comes to generating customer feedback.

If you’re frustrated by Twitter’s limited search functionality, Topsy has a treat for you: The social search and analytics company now enables anyone to see every public tweet ever published. Here’s a look at our Twitter account’s first tweets: While it may seem like a fun toy for indulging vain curiosity, this kind of access […]

A comprehensive report from IBISWorld, an independent source of industry and market research, takes a deep dive into the world of daily deals in 2013 and beyond. One of the key findings is that Groupon claims about $6 of every $10 in industry revenue. Industry Overview According to IBISWorld’s report, “Daily Deals Sites in the […]

By asking clear questions about feature sets in your RFP, your technology salesperson will be able to get you clear answers faster.

Mobile commerce spending is WAY up. Comscore gives us the details.