A Conversation with CMO Richard Davies, Newell Rubbermaid
Stephanie Overby (CMO.com)
Richard Davies, the chief marketing officer at Newell Rubbermaid, chopped one-third of the marketing group, downsized partners from 70 partners to just two. He grew marketing groups in Asia and South America and added serious dollars to the ad budget and market research. CMO.com gets the details.
