Search Results for: research

Agency respondents to a new survey on data delivery methods say they’re still using PowerPoint, despite many clients favoring a shift towards dashboards.

Phone calls are far from an analog experience — they’re a key part of the new omnichannel path to purchase.

Knowing what one contact does is fine, but knowing how several people at a company are interacting with you is much more powerful, and that’s the crux of ABM.

Learn 5 secrets to engage and excite webinar attendees.

Using precise, real-time targeting and dynamic storytelling, programmatic advertising connects brands like Vitamix to consumers in a more personal way than ever before.

Chief Marketer talked with several expert marketers, to get their take on what brands and trends will be hot in 2017, and which were the highlights of 2016.

A strong email marketing strategy has a lot of moving parts. When do you send? How often do you send? What is a good call to action? Here’s seven tips.

Here are three key steps for building your list of target accounts for a strong account based marketing (ABM) strategy.

Some 72% of B2B buyers watch videos throughout their entire path to purchase making B2B video marketing a key strategy to move customers to make a purchase.

Chicken of the Sea is celebrating its EZ-Open cans and consumer convenience with a media campaign supported by an online instant-win game.