Search Results for: research

Many B2B firms struggle with today’s content-heavy sales process. Only 27% of the leads marketers send to sales teams are qualified; 79% don’t convert.

The state of loyalty marketing indicates there’s plenty of work to be done. Here’s a run down to reinvent the customer experience.

Here are three things to keep in mind when marketing to college students, including Gen Z, over the next several years.

Associating with popular musicians can lend a brand instant credibility with its audience. Data can help decide which artist works best with your brand.

Authenticity isn’t about telling people what they want to hear; it’s about being honest. But that still leaves open the bigger question: What defines inauthenticity?

New research from VCU Brandcenter and the VCU School of Business confirms that a education-based marketing strategy works.

Cross channel attribution is a sticky wicket to solve and designing a universal indicator across all screens is complicated. Here are 3 tools to help out.

Great Wolf Lodge is testing storytelling as a marketing tactic, to see if an emotional connection with consumers coverts to sales.

Recent research from C Space showed companies that genuinely understand and connect with customers outperform their competitors.

Market research needs to evolve to adapt to changing customer behaviors and attitudes. Here’s why your research needs to move to the next phase.