Search Results for: research

Most augmented reality technologies are still in development or have been released as prototypes, but early studies show great promise for user engagement.

Many B2B marketers still view social media as a tactic instead of a strategy, and that’s a big mistake, says Heather Wadlinger, director of research and strategy at Sacunas Inc.

Industry talk of device graphs can be seem cryptic, but if you are doing data driven cross-device marketing, it’s essential to figure out.

User generated videos, images and memes are a major way brands like Marvel are connecting with fans and building communities online.

Although cross-channel marketing solutions are discussed, the topic is overwhelming. Learn how to cut through the noise.

Here’s four tips to help you use influencer marketing to increase your brand’s visibility and engagement.

As the digital world accelerates, agencies need to follow suit in order to keep up. Here are six strategies to build the modern agency for success.

While marketers throw the term “omni-channel” around, there is still much confusion over how to implement a successful omni-channel marketing strategy.

Many companies are adding to their bench of marketing talent, particularly within the digital space. Here’s the outlook for the rest of the year.

Andrew Moravick of Aberdeen shares why accurate reporting is among the top concerns for B2B marketers trying to quantify the success of their lead nurturing.