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Keeping desktop and mobile web experiences separate also makes it harder to add new markets and languages, shortening your brand’s reach in global markets.

There is a wide disconnect between data-driven agendas and data strategies and technologies? This CMO Council report offers the answers.

In a world where ‘post-truth’ was named Oxford English Dictionary’s word of the year, should marketers be challenging the claims and stats that surround us?

Facebook recently set what it claims is a world record for transmitting intercontinental data, continuing a trend where the Web’s biggest names are advancing the future of the Internet.

In this series, Chief Marketer looks at some of the top demographics marketers need to target. This week, learn how brands like JetBlue are reaching moms.

Discover why web content management (WCM) is the foundation for digital experience management platforms, upcoming trends in meeting customer expectations, and how WCM impacts your bottom line.

Avoid these five common mistakes that can directly impact your B2B digital ROI.

Marketers need to be in touch with what customers want now—you can’t be too far behind, but you can’t be too far ahead either.

Marketing in the insurance space tends to highlight the negative, but Hiscox looks at the upside to taking risks in its new “I’m Possible campaign.

Today, B2B marketing content needs to be created based on what shoppers want, not what management dictates.