Search Results for: research

If your brand is interested in sponsoring festivals or an unorthodox event, take these three sponsorship don’ts into consideration.

Needless to say, launching an ABM program doesn’t happen overnight. Here’s four steps to make ABM an integral part of your daily operations.

This infographic details research and analysis on the psychology of successfully marketing to Millennials and how they compare to other generations.

Why is (ABM) so hot? More and more companies know that while B2B marketing still has a place for B2C-style branding and awareness, demand gen is vital.

A new report tracked data based on billions of social ad impressions to determine the findings for the best video ad length for Facebook.

New research shows that many mobile users are less engaged than many brands think—with low time-in-app and poor app abandonment rates.

The foundation of naked marketing must be built around empowering your current users to review your product.

Are you part of the movement that recognizes the shifting landscape and is ready with a solution: experiences and experience creation?

As marketers, it’s important that we understand the lens through which consumers see brands on mobile. As a relatively new channel, not much is known about how our brand reputations impact how consumers interact with us on mobile, and vice versa. A recent survey of consumers sought to understand how mobile affects brands’ reputations. The […]

Non-marketers view marketing teams as a valuable part of their organization, but the teams need to do more to market themselves.