Search Results for: research

Only 23 percent of customers say they have a ‘relationship’ with a brand, that
leaves the other 77 percent that can be converted to brand advocates.

A sweepstakes was the main attraction supported by
videos featuring WWE superstars.

A sponsorship with the PGA has helped Constellation promote its brand by showcasing energy efficiency on golf courses.

A more disciplined approach to consumer insights research is helping Keurig better target its advertising approach.

Video is an essential way to engage B2B buyers—learn how brands like Avnet, AthenaHealth and Randstad are using it to connect in social channels.

B2B brands that are confusing, misaligned or antiquated don’t get prospects’ attention. Here’s why you need to watch your brand closely.

More than 100 marketers gathered in Manhattan on June 19 for the morning workshop “Marketing to Women in the #MeToo Era.” Here’s a wrap up of on the speakers, the discussion and the ideas shared.

Success with inbound marketing campaigns doesn’t come automatically. It depends heavily on these 10 critical components.

Today’s B2B ecommerce models go beyond automated ordering systems, putting more emphasis on relationships and less on transactions.

Here’s a how-to on achieving success through highly targeted segmentation
—down to the micro level—that generates a personalized digital experience.