Search Results for: research

This in-depth article teaches us why influencer marketing works
and how to vet influencers to ensure legitimacy.

Gatorade agreed to pay $300,000 to settle a complaint that it made misleading statements
about water in a videogame it developed for teens and young adults.

Content creation and amplification factor high in the top 20 job skills marketers are looking for, according to Upwork.

Unilever has set up co-working spaces in Singapore and Ireland where Unilever marketers and up to 50 startups work together on live briefs.

Brands looking to personalize experiences shouldn’t build them based on
personas; they could risk losing their most loyal customers.

How can marketing create more content that supports c-suite engagement and boosts sales? Here’s five tips.

Think B2B Millennials don’t matter? Think again: a new survey from Heinz Marketing and SnapApp shows Millennials are influencing and making B2B purchasing decisions.

Combine the power of social influencers with a young, engaged generation who want to
make a difference and you have powerful opportunities to make change.

Whirlpool and Firestone Building Products shared their strategies for successful B2B live events at Connect to Convert this week.

eSports is a still nascent industry filled with commercial opportunity.
The growth is staggering and brands want in.