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Between a thriving women’s pro sports scene, the proliferation of wellness-themed third spaces that skew female, and the “strong, not skinny” health movement that continues to gain steam, women’s fitness activations are having a moment. And the brands that are thoughtfully producing them are reaping the rewards of paying attention to a demographic that has […]

The FIFA World Cup 2026 round of 32 marks the moment when every match becomes a win-or-go-home battle, and heartbreaks are happening every day. Thankfully, brands are popping up events and activating campaigns to lift up passionate fans and keep the energy high, whether teams win or lose. In fact, U.S. World Cup-related experiences are […]

Our Cannes Lions 2026 coverage continues with more brand action from the annual festival of creativity, this year June 22-26. From patisseries to panels, here’s a look at another batch of experiential highlights from the French Riviera.   CADENT’S SALON While the Croisette was bustling with cabanas and exclusive suites, adtech brand Cadent carved out […]

This week’s hot takes on hot topics in experiential marketing cover margarita salt caves, museum spectacles and Dragon Solstices.

The who’s-who of the marketing and communications world converged from June 22-26 for a week of education, idea exchanges and relationship-building at the annual Cannes Lions International Festival of Creativity.

Fan fests for the FIFA World Cup 2026 are taking over 13 host cities across the U.S., Mexico and Canada, and enthusiastic attendees have been packing into venues to engage with sponsor activations, soccer-themed gaming experiences, concerts and match screenings. Last Thursday, the FIFA Fan Festivals reached the 2 million visitor mark, with the three […]

This week’s hot takes on hot topics in experiential marketing cover Dogsters’ Paws of Fame experience, Carrera Eyewear’s Paint My Ride Tour and Puma’s Hidden Frequencies.

Lauren Flanigan, Head of Global Brands, Refreshment Categories at Mondelez International, discusses how her brands use experiential as a channel to support the overall marketing mix, event measurement, marketing a brand globally and more.

This week’s hot takes on hot topics in experiential marketing cover lemonade spas, the Dunkin’ Barbie DreamHouse and Knicks in five, baby!

Whether emotional, physical, or a combination of the two, event marketers are in the business of making people feel. So it was only a matter of time before the industry transformed ASMR from a YouTube phenomenon into a real-life engagement tactic. And as consumers increasingly seek more visceral experiences, that tingling sensation is helping to […]