Search Results for: pop-up
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Walgreens’ Fine Point
Walgreens’ new P-O-P monitoring program is a milestone in improving the performance of retail displays, but there will be bumps in the road before other retailers and manufacturers benefit.
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Online Retail Sales: Online Loyalty Equals Retail Gold
As an employee of an online advertising agency, I’ve got a sweet vantage for observing the latest online retail numbers tumble in – and they’re spectacular. Third Quarter online retail sales were up almost 27% from the same period…
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PROMO Online
Build awareness, generate leads and reach high-level promotion marketers searching for information and suppliers online. PROMO’s targeted online opportunities connect you with key decision makers: Enewsletters Xtra This must-read enewsletter from the …
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Washington AG, Microsoft Sue Under Spam, Spyware Laws
The Washington attorney general and Microsoft are suing a New York-based business and three of its affiliates alleging they used spam and pop-up advertisements appearing to be from Microsoft to deceive computer users into buying so-called Spyware Cleaner that didn’t work.
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How Search Engines Have Changed Public Relations
When it comes to Public Relations, the driving philosophy that underlies even the most minute aspect of a campaign is that perception equals reality. This is as true as ever in the Interactive Age because anyone with Internet access has the ability to…
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Digital
Blinkx.tv Wants to Be Your Remote Control for the Web
Mixed blessing, double-edged sword, backhanded compliment… whatever metaphor you choose, having Google take an interest in your vertical space is not an unalloyed boon. On the one hand, it’s a confirmation that your space is officially hot. On the other, it’s a signal that you can’t slow down, and in fact you’d better have some gas left in the reserve tank in order to stay ahead of the competition. That’s the situation video search engine Blinkx.tv finds itself in, now that Google has opened its Video Store beta.
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Street Smart
We asked a few event marketing agency execs to talk about their techie wish lists and their picks for the year’s best work.
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What Do I Do For A Living?
Reunions of any sort follow the same template. People who have lost touch ask the same questions. Of the top three asked, the one that I have recently had to answer the most was “what do you do?” And with that, I confidently reply “I work for…
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News Highlights of 2005
News concerning products, services, and events that are changing the face of online marketing were riddled all across news headlines in 2005. To the surprise of no one, Google was part of many of them, but not all…
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Agencies
Gift Cards Top Wish Lists; Tricked Out to Catch the Passerby
More consumers struggling to find perfect gifts are choosing gift cards to end their shopping woes, according to a new survey. And more cards in 2005 are decked out with all kinds of bells and whistles to catch the passing eye, in what one consultant termed as the “war of the gift cards.”
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