Search Results for: loyalty

Any solid relationship touches on emotions, intellect and everything in between. Brand loyalty connections between brand and consumer work in exactly the same way.

A new study shows Millennials more open to advertising than oldsters—if that advertising is relevant to them.

There’s a fine line between socially conscious marketing and appearing self-serving. This thoughtful article helps sort it all out.

Change is hard and some people will try to avoid it—even if the change is for the better. Is there a secret to successful CRM deployments? In many ways, the “X factor” is you.

Content marketing is all about individualized communication with an authentic approach to building engagement. Why not deliver that to the mobile phone.

Plum Organics new campaign, ParentingUnfiltered, encourages conversation around real parenting, not just the smiley, happy snapshots.

Companies stand to gain a great deal by making big data and other systems of record more actionable, but harnessing big data’s potential is hard, particularly for enabling a compelling customer experience at the point of consumption.

Here are 5 ways to experiment with and use location-based marketing to enhance your campaigns and boost ROI.

Sampling can be an effective strategy when executed properly, but distributing samples at random can result in wasted time and money. Here’s 5 strategies for sampling success.

TGI Friday’s is leveraging relationships formed through its loyalty program and using that data, as well as feedback from customers, to inform everything from marketing campaigns and rewards programs to menu items.