Search Results for: loyalty

When Bruce Springsteen sang, “I just want someone to talk to – and a little of that human touch” he wasn’t talking about marketing automation, but he might as well have been.

Marty St. George discusses the scary move to branded fares, how its new Mint service caught on with very little advertising and other marketing stuff.

Gen Z is different from its predecessors and should be treated as such. Here are 4 things to keep in mind when marketing to Generation Z.

A consolidated database helped golf superstore Golfsmith better target customer segments and improve overall marketing response rates.

MGM Resorts International and Focus on the Family have very different customer bases and missions, but they have similar philosophies when it comes to email marketing.

Andy Kauffman, Marriott International’s VP digital marketing & Marriott.com, talks about how Marriott’s marketing strategy plays out across digital.

With the proliferation of photo-sharing apps like Instagram, restaurants are changing up how they operate, market themselves and even serve customers.

Antonio Sciuto, CMO at Nestlé Waters North America, on how marketing technology has transformed the marketing of its brands.

Alexander Hirsch of the World Economic Forum shares how Salesforce’s Marketing Cloud and Journey Builder help the company engage with its forum members and reach out to others across the world.

Lists featured this week include August Home Publishing and ScholarshipOwl.com.