Search Results for: loyalty

A consolidated database helped golf superstore Golfsmith better target customer segments and improve overall marketing response rates.

MGM Resorts International and Focus on the Family have very different customer bases and missions, but they have similar philosophies when it comes to email marketing.

Andy Kauffman, Marriott International’s VP digital marketing & Marriott.com, talks about how Marriott’s marketing strategy plays out across digital.

With the proliferation of photo-sharing apps like Instagram, restaurants are changing up how they operate, market themselves and even serve customers.

Antonio Sciuto, CMO at Nestlé Waters North America, on how marketing technology has transformed the marketing of its brands.

Alexander Hirsch of the World Economic Forum shares how Salesforce’s Marketing Cloud and Journey Builder help the company engage with its forum members and reach out to others across the world.

Lists featured this week include August Home Publishing and ScholarshipOwl.com.

Customer advocates can help B2B marketers take advantage of the passion of their most loyal fans, and deliver business value.

Marketers have plenty to learn from politicians. The campaigns carefully craft and calibrate their messaging to appeal to very specific groups of voters.

Here are three critical areas that today’s “transformer” CIO needs to address to foster an agile digital marketing strategy and catapult ahead of the competition.