Search Results for: loyalty

For Tullamore D.E.W., St. Patrick’s Day isn’t just a cultural celebration—it’s also big business. Irish whiskey continues to see explosive growth, particularly in the U.S., which accounts for 40 percent of exports. And as the second biggest brand in the category, Tully is leaning on experiential to stay relevant and score mindshare at events like […]

The CMO Council’s inaugural Marketing Vitality Index has amassed a data lake’s worth of statistics and insights from myriad sources to help marketers navigate through what promises to be a year of flux.

ROAS might be the golden child of ad tech KPIs, but is it really the best measure of success? In this sharp take, Abhijith Jayakumar, Group Director at GroupM and AI storyteller, challenges the industry’s obsession with ROAS and explores better alternatives for measuring true business impact.

Direct-to-consumer cookware brand Caraway turns a Black Friday blunder into a customer experience opportunity by switching post-purchase email providers.  During Black Friday, Caraway Home’s “Where is my order?” calls increased to more than a quarter of its customer service calls, and package theft increased to 7% of orders.   These are higher than usual benchmarks for […]

Kendra Scott’s analytics team delivered 20 impactful tests in 2024 that drove millions in incremental revenue for the brand. The VP of digital shares how. A better customer experience can add millions in incremental revenue to a retailer’s bottom line. Just ask Kamanasish Kundu, vice president and head of digital and ecommerce at Kendra Scott.  […]

AI-driven content and personalization are no longer just an advantage; they’re a necessity.  According to a recent Bain survey, top retailers achieved a 10% to 25% lift in return on ad spend through AI-powered, targeted campaigns during this past holiday shopping season. And AI’s rate of progress, particularly among industry giants like Google and Amazon, […]

By Michael Scott, VP of Ad Sales & Operations, Samsung Ads   In an increasingly crowded and fragmented media landscape, brands face a tough challenge: striking the right balance between reach and repetition. Overexposure to ads doesn’t just annoy consumers—it actively erodes purchase intent. Studies show that 71% of consumers are less likely to buy […]

Generative AI, ad blockers, and platform shifts are chipping away at publisher pageviews and revenue. Explore the top threats publishers face today and the strategies they need to defend their audience and future-proof their business.

Athletic apparel brand Fabletics adds call-to-action messages on product and search pages to spur shoppers to click buy.   Sometimes all shoppers need to convert is a nudge of confidence that other consumers like the product and a bit of fear-of-missing out, said Ashley Kechter, brand president at Fabletics.  Actress Kate Hudson co-founded the direct-to-consumer […]

Streaming giant Netflix recently announced price increases across all subscription tiers, pushing their premium offering to $24.99 monthly. At the same time, it hit record subscriber numbers. This seemingly contradictory dynamic of rising prices and accelerating growth offers valuable insights for subscription businesses navigating their own pricing strategies.