Search Results for: loyalty

Friends within our audience of PR and comms professionals have provided predictions of what’s to come in 2025, which we’ve organized into a series to publish throughout the week. The following address the evolution of content creation and storytelling.

Top reads include Q&As with executives from Home Depot, Balsam Brands and Nalgene. Multichannel Marketer launched in Q2 2024 and we’ve been fortunate to have grown a loyal reader base over the past few months. Thank you all for taking the time to get to know us. Below are the most-read stories since our launch. […]

A PRSA panel on Communications Trends and Strategies for 2025 featured PR experts who provided their current PR concerns for the coming year, as well as key takeaways for tackling those issues and building trust.

2024 has been a wild ride for ad tech, and AdMonsters has been right there on the front lines, reporting every twist, turn, and unexpected plot development. In this listicle, we’re diving into AdMonsters’ highlights—articles that shook up the conversation and provided actionable insights for anyone in the ad tech trenches. 

The rise of greenwashing has cast a shadow over genuine sustainability initiatives, leading to a crisis in corporate ESG communications.

In today’s fiercely competitive advertising landscape, brand procurement teams are under incredible pressure to demonstrate value for every media dollar spent. Too often, they conflate efficiency and value.  The push for tighter margins is not without impact, especially as it extends across the entire advertising supply chain. Agencies feel the pinch as brands demand more […]

Game manufacturer Exploding Kittens aims to make shopping more fun by hiding limited editions of two of its recently released games at every Target store. VP of marketing Daisy Ritz says the strategy aims to create buzz online and cement loyalty to its brand.  As a game manufacturer, Exploding Kittens wants to ensure its customers are […]

“Law & Order: Special Victims Unit” has been on the air since 1999, but until recently, fans have mostly experienced a “one-way” relationship with the show. For the 25th anniversary of “SVU” this year, NBC flipped the script and leaned into events to give back to the fandom and provide new avenues for connecting with […]

Marketers’ deep understanding of customers and what motivates their behaviors allows them to “see around corners” on behalf of an organization and position their business more competitively. But too often they are turned to as storytellers rather than drivers of corporate strategy and revenue. That needs to change, writes our columnists.

Nordstrom unveiled a refreshed shopping app this month with more editorial content aided by generative artificial intelligence, better search results, better personalization and a more prominent focus on its loyalty program.   The department store’s app has a new look and feel that aims to be more vibrant, provide better inspiration and make online shopping feel […]