Search Results for: loyalty

Moving far beyond the eye-catching touchscreens on Coke vending machines, it has a plan for customers to use mobile chat bots for ease of purchase.

Two years ago, Gartner predicted that by 2018 robot writers will create around 20% of all business content, begging the question, are content marketers the traveling salesmen of the 21st century?

7-Eleven Day has been a tradition for 15 years as the grab-and-go brand encourages loyalty and trial during a day of free Slurpees.

Marketing to Millennials is by far a perfect science. However, they have have had a major impact on the way marketers target and communicate with them.

In improv, comedians are free to try anything. Adapting this philosophy to marketing can increase creativity and engagement, says comedian Tim Washer.

Today’s enterprises are standing at the threshold of the third wave of digital marketing, which brings human relationships into the brand experience.

Take a tour through the 2017 PRO Awards winning campaigns through cases studies detailing the strategies, execution and sizzling results!

Tips to get in front of consumers using a hyperlocal social media strategy.

The NBA jersey sponsorships opportunity will put branded logos on team player’s jerseys for the first time.

Want to tell better B2B stories? Put your customer at the center of the tale.