Search Results for: loyalty

When it comes to bolstering consumer relationships the
ultimate building block lies in brand affinity.

Rapidly evolving consumer trends are making beverage industry marketers evaluate whether their strategies are in sync with what’s motivating consumers. All industries face the challenge of change, so consider these three questions as you assess your marketing strategy. 1. How’s your social life? It’s common sense for brands to have a social media strategy, but […]

The branding power of YouTube is undeniable. As the number of viewers grows marketers’
opportunities to reach more consumers and benefit their bottom line.

The customer experience is no longer just a check box—here’s why.

Subaru is melding its love of the great outdoors with REI Outessa events
and a mix of unique promotions.

Starbucks is hoping to draw in new loyalty members—and provide entertainment and
fun for its loyalists—with a summer-long virtual board game.

Now that you’re gotten your data privacy house in order for GDPR, are you ready for California’s Consumer Privacy Act?

From Hyundai, to Aperol, to Nestlé, we share what some of the biggest brands have been up to. Need
some tips or advice on converting customers or rewriting your org structure? We’ve got that too!

Nesquik Marketing Manager, Jackie Jimenez, takes us behind the scenes on how
its first experiential event came to be and how it all went down.

Over 80 percent of brands say their success will soon be mostly or entirely dependent on customer experiences, but less than half have a strategy in place to explain why CX drives their ROI, according to a new report from Gartner.