Search Results for: loyalty

Spiro, a global experiential agency within GES, has announced its acquisition of 2Heads, a creative agency known for work across North America and Europe. Founded in London in 1983, with locations in Los Angeles and Montreal, 2Heads’ portfolio reaches across aerospace, technology, financial services and consumer brands. Spiro is a part of GES, founded in […]

As discovery shifts toward AI and platform traffic becomes less dependable, trust and diversified revenue give publishers an edge. Mediavine’s Amanda Martin explains how to plan for 2026.

Our 2025 Women in Events Special Report tackles 2026 forecasting, multigenerational superpowers and strategic career moves. Meet the honorees, and explore this year’s roundtable discussion. The one thing you look for at any event you attend. I’m always looking at how well brands are integrated. The best partnerships feel like a natural fit. They’re clever, […]

If it feels like every brand has been running a sale for months, you’re not imagining it. According to a recent CNBC report, consumers are showing clear signs of discount fatigue ahead of Black Friday.

A new survey from Forrester suggests that many B2C CMOs are planning to make the customer experience (CX) their top priority in 2026 — a notable shift from last year, when CX didn’t even crack the top five priorities in the same survey.

  Christine Foster, Senior Vice President of Kroger Precision Marketing Powered by 84.51°, offers her insights on redefining what “full-funnel impact” really means in retail media. Why is it important to connect upper-funnel brand awareness efforts with lower-funnel sales activation? It is important because consumer packaged goods (CPG) brands are dealing with complex challenges that […]

At Sell Side Summit Austin, publishers explored how AI, first-party data, and diversified ad tech stacks are helping them reclaim control.

The event marketing industry has always attracted bold thinkers—people who recognize the power that face-to-face connection has to build lasting relationships and loyalty. They cultivate an idea and nurture it to its greatest potential. They strategize for rapidly evolving audience and business needs. They take risks that create moments that matter. We’ve spent the past […]

  Tuesday October 28, 2025 Good morning! It’s Tuesday, and this is your monthly Cynopsis Sports newsletter. As football remains in full swing, the NBA made a triumphant return while debuting its new media rights deals with NBCUniversal, Prime Video and longtime partner Disney. The NHL began its 2025-26 season as well, and it won’t […]

In this Q&A, Dave Mead, co-founder and chief marketing officer at sparkling water brand Rambler discusses the brand’s growth, marketing strategy, partnerships with charitable foundations and new tagline Chug Life.