Search Results for: loyalty

An excerpt of our conversation with Corsi ahead of the 2022 Cannes Lions International Festival of Creativity.

  Thursday June 23, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. FaZe Clan has the green light to go public, where they will be listed on the NASDAQ exchange following the org’s merger with SPAC was “declared effective” by the SEC. Last October, FaZe Clan announced plans for the […]

How connection, influence and experience deliver outstanding omnichannel marketing.

A conversation with Sperry’s CMO about the evolution of the brand, fashion merchandising strategies, data use cases and more.

  Thursday May 26, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Note: Cynopsis Esports will be dark next week and return on June 9. After testing the waters of esports via a deal with Scump, Oakley is now going deeper, locking in its first-ever sponsorship with an esports organization […]

In an era where consumer data is increasingly protected, building trust through privacy compliance presents an opportunity–rather than a limitation–for brand marketers

How the company transitioned to a points-based loyalty offering for customers.

How marketers can approach creating metaverse experiences.

Data deprecation got you down? As a marketer, you’ve probably heard a lot about the impending phase-out of third-party identifiers–we certainly have.

How Activia partnered with retailers, tapped influencers and leveraged scientific research for its latest product launch.