Search Results for: loyalty
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Cynsiders
Top Takeaways from Cannes 2025
Cannes 2025 felt different this year – and the senior executives who were there noticed. The cocktails and caftans still flowed, but the discussions were seemingly less on creative more on tech in the “real world.” As Omnicom Chief Communications Officer Joanne Trout put it, “another hot, crazy Cannes is in the books, but this […]
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Programming
Life Independent: Reelz Among Indy Nets Navigating Upfronts
Economic uncertainty is plaguing all corners of the market, and with this year’s upfronts well underway, the ambiguous outlook into the future makes it that much harder for folks to transact.
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Acquisition
AdRoll Report: Prospecting Ad Spend Dips 27% as Marketers Target the Bottom of the Funnel
Facing an uncertain economic climate and wobbly customer sentiment, marketers are collectively tightening their belts and allocating more digital ad spend toward lower-funnel campaigns.
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B-to-B Events
Bold Broadcasts
The “main stage” is taking on a whole new life as event marketers and their partners embrace immersive media, bold spaces and pop culture trends to showcase leaders and launches in a new light. From live-streaming to on-demand channels, these productions—the content, the set, the experience design—have to be as compelling for in-person audiences as […]
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AI
Twilio Survey: Consumers Want AI to Deliver Service with a Human Touch
More than half (55%) of consumers are tired of hearing about AI, according to Twilio’s 2025 State of Customer Engagement Report. And while they do want the technology to improve their brand experiences, what they want is more high touch than high tech.
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Most Read
Schmidt Brothers invests in content marketing with live cooking show for customers
Cutlery brand Schmidt Brothers knows that with a lifetime warranty for its knives, driving repeat purchases can be a challenge. So the Schmidt Brothers focuses on loyalty initiatives that engender positive brand affinity and keep its brand top-of-mind. Its most recent effort is a live, online cooking show called The Cutting Edge. In celebration […]
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Cynsiders
Why Emotional Clarity, Not AI Hype, Will Decide the Future of Marketing
By Ian Baer, Founder & CEO, Sooth The collapse of a market-leading brand doesn’t begin with disloyal customers, deceptive competitors, product failures, service hiccups, data breaches, Gen Z disruptions, or any of the other scapegoats that have led to the performance tailspin so many brands find themselves facing today. These are not imaginary villains but […]
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Influencer Marketing
Sprout Social Report: 60% of Brands Doubling Down on Influencer Marketing in 2025
Influencer marketing is on the rise, with 59% of all marketers—and 69% of U.S. marketers—planning to partner with more influencers this year, according to a new report from Sprout Social.
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Influencer Marketing
Gen Z and the Marketing Funnel: Try Nonlinear and RTBs [Reasons to Believe]
Marketers are wooing Gen Z as assiduously as they did millennials, Gen X and baby boomers before them. But not all the methods of courting previous generations of consumers work with Gen Z.
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Crisis Management
PR Roundup: Victoria’s Secret Outage, Bieber’s Billions, Nuclear Verdicts
This week’s PR Roundup examines the bizarre ongoing cyberattack on the Victoria’s Secret website, how nuclear verdicts are impacting the reputations of large companies and the worth of a celebrity product, Rhode, to a cosmetics company in 2025.