Search Results for: influencers
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Acquisition
Edgy Tone Pops in New Diet Coke Campaign
Diet Coke has unleashed the latest iteration of its new global
brand platform to promote two new flavors.Tagged in: -
CMO Q&A: Riskonnect’s Andrea Brody on B2B Software Marketing Challenges
CMO Andrea Brody shared the opportunities and challenges the
Atlanta-based firm faces in connecting with B2B decision makers. -
Acquisition
Hotels.com Calls for Super Bowl Fans to Make Game Day Babies
If it’s up to Hotels.com there will be a baby-making boom
following the rush of the Super Bowl LIII.Tagged in: -
Data & Analytics
AI Opportunities to Solve Digital Marketing Challenges
Five common challenges marketers face today and how AI can help.
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Acquisition
Cole Haan Launches Mobile- and Social-First Video Series with Forbes.com
The multi-format campaign is aimed at Millennial professionals looking for
personal and professional development tips. -
Acquisition
Study Finds Celebrity “Star Power” Influences Men and Women Differently
A new survey uncovers how celebrity endorsements, peer recommendations
and online marketing channels impact consumer purchasing behavior.Tagged in: -
Profiles & Campaigns
Aflac Highlights What It “Isn’t” to Showcase What It “Is”
A new campaign featuring Aflac’s iconic duck aims
to clear up misconceptions about the brand.Tagged in: -
Acquisition
Top 2019 Digital Marketing Trends and Predictions
Marketing is in the midst of a digital revolution that’s bringing countless new
technologies that will all impact marketing this year in their own unique ways. -
Profiles & Campaigns
CMO Q&A: Rishi Dave on the Transformation of Vonage
Chief Marketer recently chatted with Vonage CMO Rishi Dave
about the challenges and opportunities facing the brand in 2019. -
Demand Gen
Q&A: Using Data to Power Human Connections
Chief Marketer recently chatted with Centrally Human’s Kim Weisensee Brown about the power of data in shaping human connections.
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