Search Results for: influencers
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B-to-C EventsHow Your Reformer is Leveraging a Localized Experiential Strategy to Break into the U.S.Breaking into a new market isn’t easy. Add in the factor that the new market is thousands of miles away from HQ, and it’s even trickier. Enter: Australian wellness brand Your Reformer, which is coming off its first year in the U.S. The launch has been full of learnings and successes that founder Emma Stallworthy […] 
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AIAdMonsters’ Sell Side Summit Austin, Powered by Mula, Charts a Roadmap Back to Publisher Growth & ProfitabilityAdMonsters and Sell Side Summit are proud to announce their “Powered By” partnership with Mula, the AI-powered monetization platform redefining publisher growth. 
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B-to-C EventsThe Brief: Celebrity Dashcams and Studio CheezThis week’s hot takes on hot topics in experiential marketing cover Celebrity Dashcams, visual love letters and Studio Cheez. 
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AIMadison Logic-Harris Poll Survey: 73% of Marketers Say AI-Generated Creative is the Future of B2B AdvertisingIn a new survey, 85% of B2B marketing decision makers said their company is actively investing in AI to lead the transformation toward a data-driven and creative-first advertising solution. Tagged in:
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Digital & TechnologyHow the Top Six AI Systems Prioritize Search Results—Plus Five TipsGenerative AI services like ChatGPT, Microsoft Copilot and Google Gemini are changing how we search for and access information. But each gen AI service prioritizes search results differently. A column from Steve Smith, Associate Partner at Voxus PR, examines how each platform differs and tips for companies moving forward. 
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B-to-C EventsNine More Brands Popping up at College Campuses This FallLast month, we rounded up five mobile tours that pulled into college campuses to capitalize on the hype around back-to-school season. Now that classes are in full swing, brands are still making their way around the country to reach Gen Zers where they are and offer some respite from studying for midterms. From makeup moments […] 
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Branding/MarketingPRNEWS Announces the 2025 Platinum Award WinnersPRNEWS announced the winners of the 2025 Platinum Awards on Tuesday, October 7, before an audience of more than 400 PR and communications professionals gathered at the Pier Sixty venue in New York City. This year’s Platinum winners represent the industry’s highest standard of creativity, innovation and impact—those who have reached the pinnacle of strategic storytelling, brand reputation and audience connection. 
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B-to-B EventsFive Ways Webflow Reimagined its User Conference in the Service of ‘Play’When Webflow set out to overhaul its user conference, the design-forward brand aimed to execute a dynamic, art-driven experience that mirrored the energy of this year’s event objective—to demonstrate the evolution of web design in the age of AI. So with a “play” theme to run with and a venue that served as a blank […] 
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AIThe Agentic Web Is Here. Are Publishers Ready?AI is changing how audiences discover content, and context is redefining its value. Publishers like Forbes, Recurrent, and The Independent are proving that success in the agentic web comes from connection—owning the experiences that AI can’t replicate. 
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Shopper/RetailOnline Holiday Sales to Increase 5.3% Year Over Year, AI to HelpAI chat agents will refer six times more traffic to retail sites during the holiday season and influence billions of dollars in global online sales. 
 
	 
	 
	 
	 
	 
	 
	 
	 
	