Search Results for: influencers

Optimizing content for lead nurturing means creating an effective promotion strategy that will give you the best reach and sharability.

Brands may be missing the mark when marketing to women. Tania Haigh, a former McDonald’s marketer, shares insights as the founder of Magnolia Insights.

Brands finally have the available tools to listen to every one of their customers, to know who they are, and to tailor their offerings and communications accordingly

Lists featured this week include In These Times and QCI Direct.

Here’s five ways direct mail can be an effective part of your multichannel strategy in 2015.

Cross-channel attribution is helping brands track marketing and media efforts more accurately and helping to show how they impact overall business.

Forty-two percent of Millennial-aged mothers believe that most advertising and marketing isn’t geared to them.

Companies like Kellogg’s, Audi and Equinox are using marketing tech to engage customers across multiple channels.

Personalization, leveraging live events and reusability are top content trends for B2B marketers in 2015.

The lines will be long and traffic will be a pain, but consumers still anticipate spending the majority of their holiday budget in brick and mortar stores.