Search Results for: influencers

Just as brands are finally getting a grip on how to navigate the new social landscape to engage their target audiences, there’s another channel that’s turning younger Millennials’ heads—email.

Sales teams used to be key sources of information for buyers, but access to an extraordinary variety and volume of information means buyers are much less reliant on salespeople than ever before.

CMOs talk about a lot of things on Twitter, but its the top topics that can be most important to those trying to reach them.

Transforming a target consumer into a brand advocate is a top goal for brands. Driving social behaviors can take consumers from awareness to advocates.

Content curation is essential for marketers looking to feed their lead gen system and connect with customers and new prospects.

Identifying the accounts that are the most valuable to your brand and concentrating your efforts on them can help align companies’ marketing and sales forces.

The marketing technology space is projected to grow tenfold over the next 10 years, expanding from a $12 billion to a $120 billion dollar industry, according to a new whitepaper from venture capital firm Foundation Capital.

Information is power, and your customers have it. Here’s 5 key trends marketers need to watch in 2015 to engage with empowered consumers.

Successful word of mouth campaigns mean sharing your stories with the right communities—and you can find them everywhere from bars to hair salons.

Social business is happening in real time 24/7, affecting all business functions, and exciting opportunities abound for teams that are ready to embrace social analytics.