Search Results for: influencers

Based on working with dozens of brands, here are 5 tactics—unique to the 2015 social marketing landscape—that brands can utilize and keep innovating.

Marriott launched a new video series as part of its #LoveTravels social movement featuring Latino influencers Diane Guerrero, Diego Boneta and Boyce Avenue.

Unfortunately, many app marketers are still struggling to bring together the right insights and systems to provide the best possible experience.

Sure, everyone talks about a 360-degree customer view. But rather than going in circles, maybe you should think about a spiral instead.

Marketers spend big budgets to reach Millennials and Gen Z, but Baby Boomers are by far the biggest spenders yet only 5% of ad dollars target older consumers.

Forward-thinking companies are using fee-based membership or loyalty programs to better serve their customers while differentiating themselves from competitors.

Vine is where stars are born, bringing in views and engagement that brands can only dream of. Here’s tips to turn your branded content into a Vine star.

Here are four ways brands can harness the power of social media and influencer marketing to tap into the Millennial market.

As digitally based options like Airbnb and online travel agencies rise in popularity, where do more traditional options, like hotels, find themselves in the market?

Lists featured this week include the Penton Aviation Masterfile and Health Plan Quest.