Search Results for: influencers

With co-creation and crowdsourcing people build a personal connection to the brand through content creation.

Try these four musts to improve ROI with influencer marketing.

To maximize your marketing attribution efforts, concentrate less on the absolute measures a touchpoint contributes to conversion, and more on the areas that impact results most.

Today, word of mouth marketing has become a healthy alternative to celebrity endorsement. Here’s 5 tips to connect with these everyday micro-influencers.

Although cross-channel marketing solutions are discussed, the topic is overwhelming. Learn how to cut through the noise.

Here are four steps B2B content marketers can take to start better aligning their marketing and sales content initiatives.

Here’s four tips to help you use influencer marketing to increase your brand’s visibility and engagement.

This infographic about influencer marketing covers the importance of the tactic to businesses, the benefits, challenges and other information.

B2C and B2B marketers must look at both the macro and micro forces that are shaping the behavior of their audiences along with the increasingly rapid pace of technological change to understand how to drive interesting and exciting discoveries and innovations in almost every personal, business, and public policy arena.

Marketers became unduly obsessed with the idea that “going viral” was the cure to all marketing ailments. But since then, interest has waned.