Search Results for: influencers
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Direct Marketing | Print
Thomson Reuters Gets Attention With Dimensional Direct Mail
Thomson Reuters is using direct mail to creatively engage tax professionals and start conversations.
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Profiles & Campaigns
CMO Q&A: Qualcomm’s Penny Baldwin on Marketing 5G
Chief Marketer recently chatted with Qualcomm CMO Penny Baldwin to discuss
how the telecommunications equipment maker is leading the 5G charge.Tagged in: -
Acquisition
5 Tips to Foster Brand Loyalty in the Age of Empowered Consumers
Competition has never been fiercer as consumers are now just as likely to
choose a new product or category as they are a direct competitor.Tagged in: -
Profiles & Campaigns
They Do: The Knot and WeddingWire Launch WeddingPro
Taking their union to the next level, The Knot and WeddingWire have
created WeddingPro.com, a new B2B marketplace for wedding professionals.Tagged in: -
Acquisition
Spanish Hotel Chain Recasts Itself as a Social Phenom
An expansive and long-tail social media strategy encompasses corporate
social actions, B2B initiatives, employees, loyalty members and hotel users.Tagged in: -
Direct Marketing | Print
Stop Oversimplifying B2B marketing: It’s Fundamentally Different From B2C
B2B marketing is inherently different from B2C, and brands that fail to reflect
this will not succeed. Here’s the nuances you need to keep in mind.Tagged in: -
Acquisition
Glad Debuts its Latest Video that Makes People Cry with Laughter
Glad Press’n Seal is once again using humorous video marketing in the hopes
of driving the spectacular results it saw in last year’s campaign.Tagged in: -
Acquisition
An Experiential Tour is Reframed with Big Goals
Success in Take 1 doesn’t always equate to success in Take 2. Here’s
how Santa Margherita winery plans to pull off its latest summer tour. -
Profiles & Campaigns
Wix Partners With Fortnite Team FaZe Clan
Cloud-based web development platform Wix.com is partnering with
Fortnite team FaZe Clan in a multi-faceted esports partnership. -
Engagement
Three Tips for Connecting with B2B Buyers
How can you connect with prospects? Here’s three ideas for driving
engagement from brands like Eaton, ON24 and Wells Fargo.Tagged in: