Search Results for: influencers

It doesn’t matter if someone is buying one iPhone for themselves or spending hundreds of thousands of dollars on a martech stack: People buy from other people.

Marketing on Halloween is just as fun for brands as it is for kids and many were out in all their ghoulish glory, including KFC, McDonald’s, Budweiser, Pizza Hut and Burger King.

Here’s what your company can learn from the Four Seasons when it comes to engagement throughout the customer lifecycle.

Here are the three social media platforms you should focus on to improve B2B lead generation.

At a time when retailers are closing stores and laying off employees, brands like
Kate Spade New York look to tech to create one-of-a-kind experiences.

This in-depth article teaches us why influencer marketing works
and how to vet influencers to ensure legitimacy.

Gatorade agreed to pay $300,000 to settle a complaint that it made misleading statements
about water in a videogame it developed for teens and young adults.

Aberdeen CEO Gary Skidmore shared some thoughts about the challenges of finding the right prospects, why everyone has too much data and the best ways to engage your target audience.

Content creation and amplification factor high in the top 20 job skills marketers are looking for, according to Upwork.

At LeadsCon’s B2B Connect to Convert last month, Steve Kozek of GE Capital shared ideas about how his organization optimizes B2B data and content.