Search Results for: influencers

  Thursday June 16, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. G4 is launching G4 Gameday LCS, a weekly new hour-long “SportsCenter”-style breakdown series designed to showcase the LCS match of the week, along with highlights, and educational breakdowns, player profiles, postgame interviews, the Poggers & Not Poggers Plays […]

A SeeHer Series Georgia-Pacific was the first movement member to pursue a SeeHer Bootcamp and has since conducted additional training sessions. The company has integrated GEM® and other SeeHer advantages into its ongoing process, moving closer to a bias-free future. Supervising the evolution is packaged goods marketing veteran Laura Knebusch, who has held multiple leadership […]

A SeeHer Series The Asian American Pacific Islander (AAPI) community is a diverse, complex, and multidimensional market of 25 million in the U.S. that commands well over $1 trillion in spending. Yet, AAPI economic power is often ignored. As we approach the end of Asian/Pacific American Heritage Month, SeeHer has launched several powerful initiatives to […]

A conversation with Sperry’s CMO about the evolution of the brand, fashion merchandising strategies, data use cases and more.

What brands should consider when tapping virtual influencers for their campaigns.

We spoke with Drone Racing League’s CMO about the property’s explosive growth, the U.S. Air Force partnership, fan engagement on social and more.

  Thursday May 19, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. 100 Thieves revealed its newest endeavor, developing its own video game, known at the moment as Project X. Company CEO Matthew ‘Nadeshot’ Haag and 100T President & COO John Robinson announced the new vertical, citing a list of […]

A SeeHer Series Research repeatedly finds that girls and women who play sports have increased self-esteem, more positive body image, lower levels of depression and greater confidence. You can find proof of this causal connection in the boardroom, where more than 95% of all the female c-suite executives in the U.S. played organized sports in […]

When hosting an immersive event experience, you’re not just whisking attendees away to a fabulous destination. You’re building up an emotional connection and brand loyalty.

A SeeHer Series Every woman’s story is unique.  A common theme is most of us have experienced the effects of inequality.  In that effort, Procter & Gamble is a tireless advocate to build a better world for all of us – a world free from gender bias. The world’s largest advertiser is a founding member […]