Search Results for: influencers

It’s a busy time of year, so we have collected the top articles for you to catch up on.

Ken Krasnow, VP omnichannel marketing, Henkel N.A., will share his expertise and insights during Chief Marketer’s virtual conference “5 Marketing Trends to Bet On in 2018.”

The centuries old brand, Moët & Chandon, is recasting its image with a high-tech digital, social and AI campaign sure to draw in a younger generation of imbibers.

With eyeballs moving from linear TV to social video, the advertising budgets are moving there, too – but many marketers are, frankly, doing it all wrong. Here are the five biggest mistakes marketers are making with social video today.

The relaunch of a well-known product that has been around forever is never easy. Here’s a behind-the scenes look at the year-long CoverGirl rebrand.

When done properly, attribution programs can live up to the hype and deliver outstanding business value and insights. But for every success, there are also failures.

Tips to determine the best platform for a specific
influencer’s social video content

In a candid, wide-ranging interview, Brian Seewald, VP digital at DSW, talks about how
he is shaping marketing to meet the needs and expectations of today’s changing retail environs.

A branding platform centered on the theme of creating an “Architecture of Hope” has helped drive revenue and power Medidata’s first advertising campaign.

With the emergence of digital marketing platforms, too many marketers are evaluating their event marketing campaigns through marketing performance indicators like views or clicks, rather than business metrics.