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Tech-fueled virtual engagement is how the NFL—and brands—have interacted with fans while adhering to social distancing practices.

Shapermint CMO Massimiliano Tirocchi on the brand’s unique success during quarantine, his approach to paid social media and customer acquisition.

Digital platforms showcased their ad products at IAB’s virtual NewFront week.

By Cathy Applefeld Olson TikTok is a bona-fide self-isolation phenom, and now its biggest star, Charli D’Amelio, is using her platform to raise money for two organizations during the coronavirus crisis. In partnership with Procter & Gamble, 15-year-old D’Amelio in late March launched the #DistanceDance challenge, encouraging her 46.9 million followers to post a dance with the […]

How AI technology company GumGum has created new ways to engage customers and prospects.

A list of companies that have jumped on the cause-marketing relief train during this unprecedented time.

Chief Marketer spoke with Ian Trombetta, the NFL’s svp of social and influence marketing, to learn how the league is catering to the next generation of sports fans.

How to use qualitative and quantitative data together to avoid failed product launches.

Crafting engaging content through brand communications will remain top of mind for marketers this year.

By Stephanie Bohn, CMO, VidMob A few months ago, I bought a pair of wedge sandals on Instagram from a brand I had never heard of. I surprised myself with this spontaneous splurge because, since 2017, I’ve been loyal to one shoe brand in an effort to live a life free of foot pain. After […]