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Profiles & Campaigns
Q&A: Brent Feldman Dishes on B. Good’s Marketing Menu
Chief Marketer recently chatted with Brent Feldman, CMO of farm-to-table chain
restaurant B. Good about the challenges of marketing to new dining audiences.Tagged in: -
Acquisition
How Retailers are Missing the Mark with Shoppers
A survey has helped identify the gaps between what shoppers
want and what the industry is delivering. -
Acquisition
Understanding Why Micro-Segmentation is Critical to Digital Experiences
Here’s a how-to on achieving success through highly targeted segmentation
—down to the micro level—that generates a personalized digital experience. -
Acquisition
Ikea Stages Anti-Bullying Social Experiment
Brands that have staged live social experiments around important issues
like bullying can draw enormous exposure for the company.Tagged in: -
Profiles & Campaigns
Q&A: Coalfire on the Challenges of Selling Cyber Security
Coalfire CMO Patrick Kehoe talks with Chief Marketer about the hurdles and opportunities for selling cyber security services in today’s environment.
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Acquisition
What Trends Should You Spend Your Marketing Dollars On?
Trends come and go, but meaningful customer relationships stand the test of time.
Here’s how you can reach your customers through thick or thin. -
Acquisition
A New Cheetos App Gets Cheesy at SXSW
Rachel Ferdinando, VP marketing, Cheetos, gives us the skinny on
how the AI-enabled app, Cheetos Vision, came to be.Tagged in: -
Profiles & Campaigns
PRO Awards Confidential: Why Aramark Won B2B Gold (And You Could Too!)
As the deadline for this year’s competition draws close (enter now—March 15 is the deadline), here’s tips you can steal for your own shot at PRO Awards glory.
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MarTech
The Facebook AI Trends Marketers Need to Watch
Businesses of all sizes need to keep an eye on the AI updates Facebook is introducing for they might become the norm much sooner than we think.
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Digital
13 Tips for Creating More Useful B2B Content
There’s a ton of B2B content online. How can you make your brand stand out? Here’s 13 ideas for creating more useful content marketing assets.
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