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Social media platforms are creating new ways to shop online, and the latest is TikTok, which has entered the game with a partnership with Shopify.

The aspects of marketing that CMOs from Cigna, First Entertainment Credit Union and Papa Murphy’s believe marketers should be focusing on today.

We spoke with Kim McBee, Chief Marketing Officer and Senior Vice President of Customer Experience for Papa Murphy’s, about social media strategy, driving innovation and building an annual promotional calendar.

We spoke with Kristen Lauria, EVP and Global Chief Marketing Officer at Cigna, about the challenges of launching Cigna’s new health services brand, Evernorth, during the pandemic.

Tech-fueled virtual engagement is how the NFL—and brands—have interacted with fans while adhering to social distancing practices.

Shapermint CMO Massimiliano Tirocchi on the brand’s unique success during quarantine, his approach to paid social media and customer acquisition.

Digital platforms showcased their ad products at IAB’s virtual NewFront week.

By Cathy Applefeld Olson TikTok is a bona-fide self-isolation phenom, and now its biggest star, Charli D’Amelio, is using her platform to raise money for two organizations during the coronavirus crisis. In partnership with Procter & Gamble, 15-year-old D’Amelio in late March launched the #DistanceDance challenge, encouraging her 46.9 million followers to post a dance with the […]

How AI technology company GumGum has created new ways to engage customers and prospects.

A list of companies that have jumped on the cause-marketing relief train during this unprecedented time.