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AI tools are – for better or worse – infiltrating every step of the advertising journey, from creative and planning to execution and measurement. At the same time, some consumers are becoming increasingly skeptical as they question the authenticity and human touch of the content they encounter. “There is a lot of negative backlash against AI-generated content […]

  By Crystal Foote, Founder and Head of Client Partnerships, Digital Culture Group (DCG) For years, personalization was the ultimate promise of digital advertising: serve the right message to the right person at the right time and you win. For a while, that held true. But in today’s hyper-automated, AI-saturated marketplace, where every brand claims […]

The current disruption is temporary. Publishers who adapt AI strategically will emerge stronger when the market rebalances. AI presents the latest challenge. The real battle is for market position when things stabilize.

To counter the growing entrenchment of AI in social media and daily life, platform BeReal decided now was the right time for a stateside marketing push.

This week’s PR Roundup explores how brands should approach SNAP and the government shutdown, Muck Rack’s latest “State of PR Measurement” report and a beefy campaign from A.1.

The OOH industry is overdue for modernization, maintains Chris Gadek, CEO AdQuick. Here, he explores how AI is reshaping the space, and what’s next for this lucrative, yet slow-moving side of the business.  How must OOH modernize in an increasingly digital and mobile-driven media landscape? OOH has to evolve from being treated as a static, […]

At AdMonsters Sell-Side Summit Austin, Mediavine CRO Amanda Martin explored how AI-driven discovery and new rules for premium inventory are helping publishers remix control and stay profitable in the connected future.

Ulta’s new marketplace allows it to expand into adjacent categories and quickly add viral products.

Fox Weather celebrated its four-year anniversary Saturday. After launching with a mobile app, website and full-service FAST channel, it has since worked toward an omni-channel experience that encompasses streaming, CTVs, online and linear.

High school sports are very different now than when I was a teenager. As is the case with basically all forms of modern entertainment, they’ve faced some disruption by the rise of streaming video – as well as the ads that often follow.