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This week’s hot takes on hot topics in experiential marketing cover Y2K house parties, chocolate heists and “Ride the Ranch.”

Pearson is trying to outrun its past. For many people, the education brand reminds them of a logo on the back of a high school chemistry textbook. But the company sees itself as a lifelong learning partner spanning schools, universities, vocational training and the workplace. And Pearson wants to shift the audience’s perception. Pearson’s first […]

The age-old question for streaming TV advertisers is how to target the viewers they want while reaching the scale their businesses need. The quick-serve restaurant operator CKE, which owns Carl’s Jr., Hardee’s and the Red Burrito and Green Burrito brands, initially dealt with the challenge of targeting and scale by consolidating marketing under one national […]

Baby products brand Munchkin launches its first-ever baby formula exclusively at Target and its own website. GM Kristin Pagano shares why its target market is a challenge to acquire.

From a viral fast food run at In-N-Out to a candid Macy’s CEO and Lush’s purpose-driven product launch, this week had no shortage of brand moments worth studying.

Discover practical PR strategies with deep research. Analyze media landscapes, find journalist feeds, research PR opportunities and prepare content.

Amit Patel had been a longtime user of MyFitnessPal, a health and nutrition tracking app, before joining a year ago as CRO. One of the reasons he joined, Patel told AdExchanger, is that he felt there was “untapped potential” in the app’s approach to advertising. Fast-forward to today, and MyFitnessPal has just announced the launch […]

The SportsPro NY conference featured lots of talk about AI and how live sports orgs are implementing it into their broadcast and streaming tech stack.

If there are two things ad tech isn’t short on, it’s acronyms and, more recently, AI product demos. But MCP – short for Model Context Protocol – is more than another TLA (sorry, three-letter acronym) or AI buzzword. Metaphorically speaking, it’s plumbing for AI: the piping that lets large language models connect to other software […]

The refusal of Anthropic to waiver under political pressure and compromise its AI safeguards can lead to improved employee morale, increased productivity, attracting and retaining talent, gaining news business and engendering trust.