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If it feels like every brand has been running a sale for months, you’re not imagining it. According to a recent CNBC report, consumers are showing clear signs of discount fatigue ahead of Black Friday.

Tucked inside a suburban mall about 19 miles outside of Philadelphia sits a vibrant playground where lights, cameras and calls to action transform superfans into the heroes and villains from their favorite films and series. The fog is thick, the plots love twisting, and the rivalry is real. Welcome, outcasts, pirates, demon hunters and debutantes… […]

PR Roundup examines how to respond when your leadership insults members of the media, using the example of Trump and a reporter he called “piggy,” how the Cloudflare CEO responded after another outage and a new report acknowledging that users want brands on Bluesky for customer care.

From Ford’s perspective, both employees and dealers are the brand’s greatest ambassadors, and that makes nurturing the relationship between the two parties essential to the overall health of the business. To ensure those partnerships thrive, the automaker hosts a variety of live events and experiences throughout the year, from the Driving Ford+ Program to the […]

In the past, users entered the web through Google or social platforms. Now, many are entering through a single AI interface that can deliver personalized results without needing to visit multiple sites.

AI tools are – for better or worse – infiltrating every step of the advertising journey, from creative and planning to execution and measurement. At the same time, some consumers are becoming increasingly skeptical as they question the authenticity and human touch of the content they encounter. “There is a lot of negative backlash against AI-generated content […]

  By Crystal Foote, Founder and Head of Client Partnerships, Digital Culture Group (DCG) For years, personalization was the ultimate promise of digital advertising: serve the right message to the right person at the right time and you win. For a while, that held true. But in today’s hyper-automated, AI-saturated marketplace, where every brand claims […]

The current disruption is temporary. Publishers who adapt AI strategically will emerge stronger when the market rebalances. AI presents the latest challenge. The real battle is for market position when things stabilize.

To counter the growing entrenchment of AI in social media and daily life, platform BeReal decided now was the right time for a stateside marketing push.

This week’s PR Roundup explores how brands should approach SNAP and the government shutdown, Muck Rack’s latest “State of PR Measurement” report and a beefy campaign from A.1.