Search Results for: data
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Beauty of Arbitrage
Those in the direct response space see the world differently. They get paid when something happens and only when something happens. Those in the direct response space come in many shapes and sizes. They include…
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Listline e-Newsletter 12/13/06
MGI Lists was chosen to manage the American Society of Association
Executives’ 17,398-member list. Only business addresses are provided. -
Agencies
Omniture Unveils Marketing Integration Technology
Web analytics firm Omniture today unveiled a technology platform that the company claims will allow Web site operators to integrate their online marketing applications and get a single view of the data from the various sources.
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Listline e-Newsletter 12/12/06
American Name Services now manages this magazine’s file. More than
700,000 subscribers’ names are listed, including 177,367 from the last
12 months. -
Letters to the Editor
Your article has to set a fire under the butts of every Libertarian out there in “Fear of Universal ID-land”. I can see the virtue in “Smart Cards” and the benefits to consumers and businesses, at least corporate giant types.
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VNU Begins Layoffs; Readies $15 Million In-Store Test
Media and research giant VNU has begun a reported 4,100 in layoffs, about 10% of its global workforce.
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Listline e-Newsletter 12/11/06
Meredith Corp. recently named ALC Data Management to oversee the Family
Circle magazine file. More than 2.4 million subscribers are available. -
Agencies
Loose Cannon: Why Can’t The Airlines — And DM — Get Smart?
Heading down to Orlando for the National Center for Database Marketing conference? Be sure to pack all liquids in your carry-on luggage in tiny tubes and jars, and then to tuck those tubes and jars into a one-quart see-through plastic bag.
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Listline e-Newsletter 12/08/06
Belardi/Ostroy ALC LLC recently assumed management of the Bike Nashbar
list. More than 270,000 buyers are available from the last 12 months. -
Agencies
Meet the Broker: Michael Guyer
Learn why Michael Guyer, vice president and director of marketing at International Direct Response Inc., believes e-mail and postal list pricing parity is inevitable.
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