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Steven P. Glaser, president of direct marketing services firm GlaserDirect, died on Oct. 20. He was 49.

Women (95%) who purchased books and magazine subscriptions are included
in the Bauer Publishing Avid Readers list. The count is 218,964.

A Tequila Rose sweeps tied to the launch of two products drew thousands of entrants and the winner of a custom-made motorcycle.

Give your customers something to say by communicating with them post-purchase via e-newsletters and help them overcome their potential buyer’s remorse. Once you’ve assuaged their concerns, assuming your product is at least meeting the customer’s needs or desires, you can aid their future dialogue with colorful details about your product. Then, you can finally turn them into raving evangelists for your product.

According to the Nihon Keizai Shimbun, a Japanese business newspaper, News Corp. and Japanese technology giant Softbank Corp. will participate in a 50-50 joint venture to launch MySpace Japan, which hopes to be the Godzilla to…

In the interactive advertising space, Ad:Tech holds the title of most significant conference, with Ad:Tech New York as the crown jewel in the series. At each show, and certainly during the New York one, you can count on companies to…

It’s been about a year and a half now since the interactive ad world started worrying that consumers were deleting cookies more quickly than expected, out of concern over adware and fears for their online privacy. It’s beginning to look like the online ad industry is waiting for consumer concern over cookies to go away. Behavioral targeting network Tacoda doesn’t think that will happen and isn’t waiting.

The Student Conservation Association has selected Names in the News Inc.
to manage a file that’s been renamed Students Conserving America. It
identifies 18,919 donors to the SCA, a volunteer organization for high
school and college students who do environmental work.

This holiday, Visa is introducing Scrooge to its “Chief Shopping Officer” as it gears up to give away a $1 million to 10 of its card holders.

Hardee’s is out with a new Thickburger campaign that targets hungry young guys; it dangles a sweepstakes chance to win one of six Harley-Davidson motorcycles.