Search Results for: data

ALC Data Management now oversees this list naming 1.4 million donors
from the last 24 months. The average direct mail contribution was $30.

If the Republicans keep their hold on the U.S. House and Senate, they’ll have a plethora of mailing lists to thank, in part. There are nearly 600 lists of Republicans, or lists used by Republicans to solicit donations and votes, compared with around 450 for Democrats, according data compiled by NextMark Inc.

Walt Disney Pictures is pushing its latest Santa Claus franchise with a 45 million-piece mailing from Valpak and a sweepstakes dangling the chance to win a holiday family reunion.

Thanks to Circuit City, in 24 homes this year, the Thanksgiving Day football games will be a really big show: the electronics retailer is giving away a big screen home theater package each day through Nov. 28 under its 24 Days 24 Plasmas sweepstakes.

Disney Publishing Worldwide has appointed ALC Data Management to oversee
the Disney Adventures magazine subscription list. It targets families
with children between 6 and 12.

Newcastle Brown Ale is going interactive, adding a series of CDs to its 12-packs.

Two activist groups who filed a complaint with the Federal Trade Commission earlier this week are attempting to redefine the commonly understood definition of personally identifiable information in an effort to get anti-online-advertising legislation passed.

Little Caesars has teamed up with Hasbro to launch a holiday promotion that touts some of the toymaker’s board games on pizza box tops and dangles an online sweepstakes for a chance to win a beach trip and other prizes.

In the vein of American Idol auditions, the National Football League (NFL) is giving fans the opportunity to pitch their idea for a NFL Super Bowl commercial via screening events, with the possibility of having the winning concept developed into a commercial to air during next year’s game.

Procter & Gamble’s Iams Co. is relaunching Eukanuba premium dog food with a yearlong promotion and advertising campaign under the theme “Feed the Breed.”