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ABC has launched a campaign, giving potential viewers the chance to experience its new drama Day Break via an online game.

Hewlett-Packard is targeting families with a Disney-themed promotion that features interactive entertainment and dangles more than 100 prizes.

MasterCard International is readying a loyalty marketing service for banks.

Trinity Direct has been named as a non-exclusive manager for the
Catholic Universe Bulletin list. It consists of 14,815 subscribers to
the official newspaper of the Diocese of Cleveland, OH. Direct mail is
the source.

The online lead generation services firm Active Response Group (ARG), New York, has acquired the U.S. assets of Oridian Media Solutions Ltd., an online advertising network and technology firm.

More than 14.3 million names have been assembled for the Cell Phone
Numbers file. Segments are available to identify individuals with both
cell phones and landlines or cell phones and Internet phones.

InfoUSA has acquired list brokerage and management firm Rubin Response Services Inc., Schaumburg, IL. The company will be folded into infoUSA’s Walter Karl Group. The transaction terms were not disclosed.

Car and Driver magazine is looking for readers. And to build some interest in its 2007 10Best Cars listing, the magazine is giving two readers the chance to drive away in one of the cars on the list.

Give up.

The direct marketing industry will be saddled with the term “junk mail” until either mail, or DM itself, no longer exists. If someday the standard package with lift letter, buckslip and reply card is found to be a panacea for the world’s immunological ills, the headline will still be “Junk Mail Cures Spattergroit, Other Diseases”.

Some 850,000 names are offered on the Shall We Dance database. It
features people who typically watch dancing competitions and purchase
music.