Listline e-Newsletter 12/12/06
* Money Making Opportunities
* Fitness Magazine
* SkinZinc Healthier Skin Products
* Canusa Health Master File
* European Travelers
* Quality Control Professionals
* Regal Gifts
* ARM Elite Professionals at Business Address
* Classified
LISTS UNDER NEW MANAGEMENT
Money Making Opportunities
American Name Services now manages this magazine’s file. More than 700,000 subscribers’ names are listed, including 177,367 from the last 12 months. Management had been handled in house prior to this appointment.
Selections: Quarterly hotline, gender, state/SCF/ZIP
Price: $90/M
Contact: American Name Services, Wendy Harwood at 801-235-8061 or [email protected]
Fitness Magazine
Meredith Corp. recently picked ALC Data Management to manage Fitness magazine’s list of 947,382 subscribers. Eighty-two percent are women and 62% are under 45. No telemarketing is allowed. Millard Group Inc. formerly managed this list.
Selections: Hotlines, change of address, composite interest, source, enhanced, paid, Canadian, province, state/SCF/ZIP
Sample usage: Allure Magazine, American Heart Association, Chatelaine Magazine, Collage Video Specialties, Dana Farber Cancer Institute, Exhale, Firm Up in 3 Weeks, Glamour, Health Magazine, Iron Yoga, Lahey Clinic, Leukemia & Lymphoma Society, March of Dimes, People Magazine, Self Magazine, Shape Magazine, Time Out Chicago, Time Out New York, Union Rescue Mission, Victoria’s Secret/Canada, Women’s Health Magazine
Price: $100/M
Contact: ALC Data Management, Susan Packard at 609-580-2785 or [email protected]
SkinZinc Healthier Skin Products
The Preval Skin Care postal and telemarketing files have been combined and renamed the SkinZinc Healthier Skin Products lists. More than 22,000 buyers are identified from 2006 and 38,855 from 2005. A Canadian segment is available. The average unit of sale was $40. Direct response radio and space advertising are the sources. The postal portion previously was managed by Country Marketing Ltd. Impulse Media already had been overseeing the telemarketing file.
Selections: Gender, product, state/SCF/ZIP
Price: $110/M (third-quarter buyers); $300/M (telemarketing)
Contact: Impulse Media, Kristine Falconieri at 203-825-4625 or [email protected]
NEW LISTS
Canusa Health Master File
Subscribers to Oxygen Magazine, Maximum Fitness for Men and MuscleMag International are combined in the 25,185-name Canusa Health master file. No telemarketing is allowed.
Selections: Hotlines, gender, paid, source, state/SCF/ZIP
Price: $105/M
Contact: Mal Dunn Associates Inc., Kathy Fontana at 845-278-1342 or [email protected]
European Travelers
This is an e-mail list of online subscribers to The Travel Insider who indicated their interest in European travel. A corresponding postal file has 201,934 addresses. Data was gathered during the subscription process without incentives.
Selections: Household income, homeowners, hotline, state/SCF/ZIP
Price: $100/M (postal or e-mail file)
Contact: Thomas Townsend & Kent, Dominique Hines at 312-266-6400, ext. 104 or [email protected]
Quality Control Professionals
OneSource Information Services Inc. has introduced Quality Control Professionals, a list with 14,032 names. Sources include public records, directories and telemarketing.
Selections: Telephone numbers, monthly hotline, gender, branch/headquarters location, job title/function, market cap value, NAICS code, public/private/nonprofit, sales volume, total assets, state/SCF/ZIP
Price: $130/M
Contact: Walter Karl Inc., Traci Scofield at 845-732-7078 or [email protected]
CANADIAN LIST NEWS
Regal Gifts
Regal Gifts Corp. has returned to the market with lists of English and French-speaking buyers. The two files identify 859,800 and 189,344, respectively. These catalog files had been unavailable since August 2005 while the company was being reorganized. Age and income information is overlaid with other statistical data to project demographic traits.
Selections: Age, income, age/income combined, single buyers, multibuyers, new to file, gender, FSA, province
Price: $100/M (Canadian)
Contact: Cornerstone Group of Companies, Lynda Robinson at 416-932-9555, ext. 117 or [email protected]
NEW COMPILED LISTS
ARM Elite Professionals at Business Address
More than 4 million names are on this master file. The sources are professional registrations and government regulatory agencies.
Selections: Gender, professionals by type, state/SCF/ZIP
Price: $65/M
Contact: Adrea Rubin Management Inc., Tom Mack at 646-487-3783 or [email protected]
CLASSIFIEDS
Classified
Merge Process Buyer
Pasadena, CA direct response agency specializing in fundraising for non-profit clients seeks Merge Process Buyer. College degree w/1+ years merge/purge and/or 1-5 years customer service at a service bureau. Manage service bureaus in execution of merge/purge of direct mail, complete QC of data and reports, fulfill backend strategies, evaluate/recommend hygiene processes and merge logic, build job estimates, track expenses, approve invoices. Prof in MS apps. Email resume to [email protected] or fax 626-449-6190. For a detailed look at this position visit our ad on DIRECT JOBZone. (jobzone.directmag.com/index.php?a=2&b=494)
Account Supervisor
Pasadena marketing agency specializing in fundraising for non-profit clients seeks Account Supervisor. Must be an expert in Direct Mail. College deg. preferred w/min. 5 yrs. experience in account service with well established client. The AS builds strong client relationships, helps define key business tasks/projects, and communicates agency team assignments in a way that engenders commitment, clarity, and follow-through. The AS manages the process and delivery of the work/project on time and on budget. Attn. to detail, strong organizational/analytical skills, and effective written/oral communication skills a must. Proficient in MS Office, Word, Excel, PowerPoint. Please email resume to [email protected] or fax (626) 449-6190.
Broadcast Media Assistant
Pasadena direct response agency seeks long form Broadcast Media Assistant with 1-3 yrs of broadcast media exp. to provide assistance to all areas of the Media Department’s functions. Must be detailed, accurate, assertive, and adventurous. Must be prof. in MS Word and Excel. Must be results and deadline driven. Please email resume to [email protected] or fax to 626-449-6190.
Broadcast Media Buyer
Pasadena direct response agency seeks long form Broadcast Media Buyer with 2-4 yrs of long form buying exp. Must have aggressive negotiation skills. Must be prof. in MS Word and Excel. Direct Response fund-raising experience a plus. Please email resume to [email protected] or fax to 626-449-6190.
Circulation Manager
Location – Portland, Oregon
One of our clients a leading catalog retailer based in the Northwest is seeking a Circulation Manager who will be an integral leader in their Brand Marketing team. The Circulation Manager will be a key player in the goal of maximizing revenue through development, planning and execution of catalog marketing strategies and budgets. Responsibilities will include planning of circulation retention, reactivation & acquisition strategies to drive file growth, and meet financial objectives. You will work closely with the Marketing Director and the Marketing Internet Manager to develop cross channel loyalty programs and contact strategies. Responsibilities also include but are not limited to management of list brokerage/list management activities, offline alternate acquisition programs, and catalog requestor program.
The successful candidate will have thorough knowledge of catalog circulation planning and production; thorough knowledge of list industry including brokerage and management; and possess well-developed written and interpersonal skills and strong negotiation skills. The individual must have knowledge of the financial dynamics of a mail order operation, including profit and loss reporting, forecasting, budgeting and sales planning. Must be skilled at motivating, challenging, supporting, and managing people. Must possess excellent project management skills and organizational skills, be detail oriented and able to coordinate multiple tasks. Must demonstrate the ability to work independently and effectively under pressure. Must be well versed in PC use and applications including Microsoft Excel, Word and Access. Bachelor’s degree or equivalent in Marketing or related field and 5+ years marketing and management experience with increasing levels of responsibility required.
For immediate consideration, send resume with cover letter to:
Elaine Lefkowith
Phone 732-937-4800
Fax 732-937-4770
(mailto:[email protected])
CAREER MANAGEMENT
Specializing in the Direct Response and Retail Industry
