Listline e-Newsletter 12/11/06
* Family Circle
* EGW Publishing Opt-in E-mail Addresses
* Devotional Book and Magazine Responders
* Spanish Speaking Homecare Givers Direct
* International Business Executives from OneSource
* Residential Land Owners/Warren Group
* Bike Nashbar PIP
* ECG Merchandise Buyers USA
* Classified
LISTS UNDER NEW MANAGEMENT
Family Circle
Meredith Corp. recently named ALC Data Management to oversee the Family Circle magazine file. More than 2.4 million subscribers are available. Millard Group Inc. was the prior manager.
Selections: Hotlines, change of address, composite interest, source, enhanced, gender, paid, FSA, Canadian, province, state/SCF/ZIP
Sample usage: Canadian Living Magazine, Chatelaine Magazine, Cooking Light Magazine, Country Women, Florida Getaways Magazine, Good Housekeeping, Gooseberry Patch, Honey Baked Ham Co., Leukemia & Lymphoma Society, Martha Stewart Living, MyFamily.com, Prevention Magazine, Prison Fellowship Ministry, Reader’s Digest Association, Redbook, Rescue Missions, Salvation Army, Southern Living, Sunset Magazine, Taste of Home, Union Rescue Mission, Woman’s Day, Yankee Publishing
Price: $95/M
Contact: ALC Data Management, Susan Packard at 609-580-2785 or [email protected]
NEW LISTS
EGW Publishing Opt-in E-mail Addresses
EGW Publishing Co. has launched a list with 115,000 e-mail addresses. It’s comprised of subscribers to such magazines as Tole World, Weekend Woodcrafts, Holiday Painting, Veggie Life and Yoga 4 EveryBody.
Selections: Interests
Price: $125/M
Contact: Millard Group Inc., Jeff Kelley at 603-924-9262, ext. 2257 or [email protected]
Devotional Book and Magazine Responders
More than 680,000 last-12-month names are listed on the Devotional Book and Magazine Responders postal file. These individuals clicked on an advertisement linking them to an online survey. E-mail addresses are available.
Selections: Gender, telemarketing, state/SCF/ZIP
Price: $85/M
Contact: All-n One List Marketing Inc., Greg Sholes at 703-717-5621 or [email protected]
Spanish Speaking Homecare Givers Direct
A total of 187,929 names are listed on the Spanish Speaking Homecare Givers Direct file. These individuals have made direct mail purchases for themselves and individuals in their care. The average sale was $70.
Selections: Hotline, age range, gender, homeowner, income, state/SCF/ZIP
Price: $95/M
Contact: 21st Century Marketing Inc., Femina Lalji at 631-306-5213 or [email protected]
International Business Executives from OneSource
More than 2.8 million names have been assembled for the International Business Executives from OneSource database. It identifies individuals in virtually all industries and countries. Sources include public records, directories and telemarketing.
Selections: Monthly hotline, gender, branch/headquarters location, gender, number of employees, job title/function, market cap value, NAICS code, public/private/nonprofit, sales volume, total assets, telephone numbers, country, postal code
Price: $130/M
Contact: Walter Karl Inc., Traci Scofield at 845-732-7078 or [email protected]
NEW COMPILED LISTS
Residential Land Owners/Warren Group
The Warren Group has a list of 383,000 owners of residential land parcels in Connecticut, Massachusetts and Rhode Island. This is data is gathered from public records.
Selections: Dwelling type, homeowner, assessed value, lender, mortgage amount, regional, state/SCF/ZIP
Price: $110/M
Contact: MeritDirect, John Ganis at 914-368-1024 or [email protected]
NEWLY MANAGED INSERT MEDIA
Bike Nashbar PIP
I-Media has assumed management of the Bike Nashbar package insert program. Some 454,000 packages are shipped annually to buyers of cycling products. More than three-quarters of these customers are men, average age 37. A maximum of five inserts per package will be accepted. Inserts can be as large as 6 by 9 inches. Inquiries will be considered for inserts heavier than one-quarter ounce. Chilcutt Direct Marketing formerly handled this program.
Sample usage: Vontage, Lance Armstrong Foundation, GatorAde, Natural Medicine, Johnson & Johnson, Endless Pool, BMG
Price: $60/M
Contact: I-Media, Charu Leininger at 212-367-4073 or [email protected]
SPECIALS!
ECG Merchandise Buyers USA
Shipping is free for orders of 5,000 or more names from the
ECG Merchandise Buyers USA list. Nearly 17,000 names from October are available. Contact J.R. Direct Response International Inc., Jennifer Cowden at 604-940-0277 or [email protected]
CLASSIFIEDS
Classified
Merge Process Buyer
Pasadena, CA direct response agency specializing in fundraising for non-profit clients seeks Merge Process Buyer. College degree w/1+ years merge/purge and/or 1-5 years customer service at a service bureau. Manage service bureaus in execution of merge/purge of direct mail, complete QC of data and reports, fulfill backend strategies, evaluate/recommend hygiene processes and merge logic, build job estimates, track expenses, approve invoices. Prof in MS apps. Email resume to [email protected] or fax 626-449-6190. For a detailed look at this position visit our ad on DIRECT JOBZone. (jobzone.directmag.com/index.php?a=2&b=494)
Account Supervisor
Pasadena marketing agency specializing in fundraising for non-profit clients seeks Account Supervisor. Must be an expert in Direct Mail. College deg. preferred w/min. 5 yrs. experience in account service with well established client. The AS builds strong client relationships, helps define key business tasks/projects, and communicates agency team assignments in a way that engenders commitment, clarity, and follow-through. The AS manages the process and delivery of the work/project on time and on budget. Attn. to detail, strong organizational/analytical skills, and effective written/oral communication skills a must. Proficient in MS Office, Word, Excel, PowerPoint. Please email resume to [email protected] or fax (626) 449-6190.
Broadcast Media Assistant
Pasadena direct response agency seeks long form Broadcast Media Assistant with 1-3 yrs of broadcast media exp. to provide assistance to all areas of the Media Department’s functions. Must be detailed, accurate, assertive, and adventurous. Must be prof. in MS Word and Excel. Must be results and deadline driven. Please email resume to [email protected] or fax to 626-449-6190.
Broadcast Media Buyer
Pasadena direct response agency seeks long form Broadcast Media Buyer with 2-4 yrs of long form buying exp. Must have aggressive negotiation skills. Must be prof. in MS Word and Excel. Direct Response fund-raising experience a plus. Please email resume to [email protected] or fax to 626-449-6190.
Circulation Manager
Location – Portland, Oregon
One of our clients a leading catalog retailer based in the Northwest is seeking a Circulation Manager who will be an integral leader in their Brand Marketing team. The Circulation Manager will be a key player in the goal of maximizing revenue through development, planning and execution of catalog marketing strategies and budgets. Responsibilities will include planning of circulation retention, reactivation & acquisition strategies to drive file growth, and meet financial objectives. You will work closely with the Marketing Director and the Marketing Internet Manager to develop cross channel loyalty programs and contact strategies. Responsibilities also include but are not limited to management of list brokerage/list management activities, offline alternate acquisition programs, and catalog requestor program.
The successful candidate will have thorough knowledge of catalog circulation planning and production; thorough knowledge of list industry including brokerage and management; and possess well-developed written and interpersonal skills and strong negotiation skills. The individual must have knowledge of the financial dynamics of a mail order operation, including profit and loss reporting, forecasting, budgeting and sales planning. Must be skilled at motivating, challenging, supporting, and managing people. Must possess excellent project management skills and organizational skills, be detail oriented and able to coordinate multiple tasks. Must demonstrate the ability to work independently and effectively under pressure. Must be well versed in PC use and applications including Microsoft Excel, Word and Access. Bachelor’s degree or equivalent in Marketing or related field and 5+ years marketing and management experience with increasing levels of responsibility required.
For immediate consideration, send resume with cover letter to:
Elaine Lefkowith
Phone 732-937-4800
Fax 732-937-4770
[email protected]
CAREER MANAGEMENT
Specializing in the Direct Response and Retail Industry
