Search Results for: data

Chief Marketer spoke with Andy Lopez, Global Head of Marketing at Behr Paint, about this year’s program, its myriad marketing benefits, appealing to younger audiences, and the importance of consumer insights and research to its campaign development.

As advertisers grapple with the complexities of the open web, it’s time to rethink outdated perceptions. Discover how leveraging new technologies and consumer insights can unlock opportunities to create more meaningful connections. Here’s what brands need to know to stay ahead in the evolving digital landscape.

It might be surprising to learn the government fights against monopolies the same way now as it did in the late 19th century – partly because the laws haven’t needed to change all that much.

Inside a cloaking scam that funneled ad spend to piracy websites. Then: your AI agency assistant is here, and it’s ready to build your media plan.

Viewers – and ad buyers – are giving FAST channels a chance. Still, the FAST channel market has a long way to go, says Michael Scott, VP and head of ad sales & operations at Samsung Ads.

Sheetz customers were treated to something out of the ordinary on Aug. 23 in Bethel Park, PA, when a tour bus pulled into the convenience store chain’s property and formed the backdrop to a one-hour, pop-up concert featuring up-and-coming country singer-songwriter Ian Munsick. For Munsick, it was a full-circle moment, as his first-ever concert took […]

Doing more with less is the name of the advertising game these days. Strict compliance and privacy laws combined with ever-changing technical restrictions limit the data companies can collect and process for marketing and advertising.  This isn’t a bad thing. Respecting customer privacy is good business, especially as younger generations take action to protect themselves. […]

Persuasion techniques that work with consumers can be applied just as effectively to business purchases. Some tools from the B2C toolbox for B2B marketers to deploy include the following.

AI will unlock new and different ways of gathering insights, and it will happen in four significant ways.

Retail media is more than just a performance channel — it’s a brand-building powerhouse. Discover how retail media is transforming advertising, from Amazon’s pioneering role to the untapped brand marketing potential in this $46B industry poised to hit $100B by 2026.