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Ring In The New Year The “everything is an ad network” trend will live forever.  There are always new advertising canvases and data sources to be plumbed. For instance, consumer wearables are primed to go off in 2026, Bloomberg reports, especially accessories and rings. That said, smart watches remain the top wearables choice by far, […]

These best practices outline how organizations can improve visibility inside AI search tools and integrate GEO into their broader measurement and strategy.

Publishers can reach relevant audiences at scale and with greater specificity through Optable’s new planner agent.

The speed of this AI-driven pivot—with campaigns running at warp speed—is creating new, severe regulatory pressure. The old way of thinking about risk is officially dead.

The speed of this AI-driven pivot—with campaigns running at warp speed—is creating new, severe regulatory pressure. The old way of thinking about risk is officially dead.

If any single event can be considered the jumping-off point for TV upfronts, it’s the Consumer Electronics Showcase (CES), which kicks off this week in Las Vegas, Nevada.

Many companies are now learning the hard way that communicating technical solutions about data centers alone isn’t nearly enough. Those wishing to do more than inform, or more specifically, persuade, must also tell a human story, focused on the benefits for the audience.

Businesses that have long relied on SEO to reap leads and sales are now hustling to optimize their websites for answer engines. But AEO is not radically different from SEO, says Nikhil Lai, Principal Analyst, Performance Marketing at Forrester. In its report “Zero-Click Goes Shopping,” Forrester recommends how businesses should approach some of those key differences regarding bot access and content.

This year, programmatic companies faced tough decisions about privacy, awkward acquisitions and the cookie die-off that never quite happened.

In a year where designer dolls and love stories grabbed the world’s attention, event marketers also leaned into niche interests and the speed of pop culture across their campaigns. These were among themes across the nearly 50 installments of our Trend of the Week column in 2025, and as the wheels turn for 2026, we’ve […]