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This week’s PR Roundup examines how a nationwide shredded-cheese recall put brand trust and transparency to the test, Black Friday chatter revealing just how quickly attention spikes—and disappears—in today’s media ecosystem, and Meals on Wheels delivering one of the season’s most resonant Giving Tuesday messages.

Publishers may have seen a holiday traffic surge, but it wasn’t the whole story. Here’s why CPM isn’t the best metric anymore, and why LTV and RPS could offer a better path into 2026.

Chris Kane, founder of Jounce Media, joined AdMonsters for a lively conversation dissecting this year’s buzziest trends, the latest developments in the Google antitrust trial, and what keeps publishers up at night.

U.S. consumers spend $14.25 billion online on Cyber Monday, a 7.1% year-over-year increase. Online Black Friday sales surge 9.1%.

What’s next for out-of-home advertising? From the rise of user-generated content to the impact of sports, creativity, and measurement, Lucy Markowitz, SVP and GM, U.S. Marketplace at Vistar Media, shares what she sees on the horizon. What do you predict for OOH creative in 2026? AI will transition from a phase of experimentation to implementation. […]

Muck Rack’s Generative Pulse Summit opened on the heels of its Dec. 2025 “What is AI Reading?” Report release, which showed just how much AI search engines and GEO rely on journalism and other forms of earned media to shape their answers. 

Stitch Fix is more than a year into its rebrand, which positions the apparel retailer as ‘empathetic’ to shopping frustration. CMO Debbie Woloshin sits down with Chief Marketer.

Broadsign’s acquisition of Place Exchange last week is a defining moment for programmatic out-of-home (OOH).  But it is not the endgame; it is merely the setup. The OOH stack is being rebuilt from the inside out. The final owner is not yet in the room. When you look at the sequence of recent deals, the […]

The greatest challenge brands face today is managing short-term performance demands while still investing in long-term brand equity, says Michele Madaris, Media Director of Boathouse. In this Q&A, she offers her perspective on navigating that challenge.

The mayonnaise brand’s latest campaign petitions emoji makers to add mayo to the sandwich icon. The larger aim: to insert the brand in culture in relevant ways, Unilever’s Senior Marketing Director says.