NRF 2026

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  AI

  Thirdlove CMO Prepares for AI Shopping Shift

  At NRF ’26, Thirdlove Chief Marketing Officer Amy Carr discusses how the bra brand is restructuring its organization to prepare for generative AI agents. Plus, the brand bets on physical retail while websites become transaction centers.

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  Trends

  GaryVee’s Hot Takes on Marketing Best Practices at NRF ’26

  VaynerMedia CEO Gary Vaynerchuk tells retail marketers to ditch brand lift studies, post on LinkedIn and prepare a live selling strategy in his NRF ’26 keynote address.