Search Results for: data

Lists offered this week include The Colorist, Feed International and Revive America USA.

Instagram has updated its terms of service and privacy policy to mesh better with its new parent, Facebook. The photo-sharing social network points out a few key updates: “Nothing has changed about your photos’ ownership or who can see them. Our updated privacy policy helps Instagram function more easily as part of Facebook by being […]

The multichannel, big data future is here now. If you haven’t already, you need to get smart fast about the data you’ll need.

Retailers with heavy investments in physical stores resent Showrooming. Here’s the latest on opportunities to fight back.

Yahoo Advertising has introduced something that might catch your attention: a new cost-per-lead ad unit right under a website’s listing within organic search results. This ad format can collect demographic information, such as email addresses, phone numbers and ZIP codes. In other words, Cost-Per-Lead for Search Ads (yes, that’s the name of the product) “lets […]

StrongMail recently surveyed more than 1,000 business leaders to feel the pulse of how marketing budgets will shift next year. Most respondents expect their overall marketing budgets to increase or remain steady in 2013, with email marketing, social media, mobile and search programs set to receive most of the increased spending. Email marketing budgets and […]

Facebook is superior to Twitter when it comes to building strong relationships and communities online, according to a study from Emilio Ferrara, post-doctoral research fellow at Indiana University. He mined data about public profiles and came up with complex algorithms tracking users’ interactions with others. This led to a mapping of those networks. “We discovered […]

Using modern webcast and virtual environment technology, you can track attendance, run surveys and and pose questions during the event to keep attendees engaged. But what if you could track their actual behavior?

Should smiles be a metric B2B marketers take into account when assessing the value of a prospect? A new study from “Customer Search Engine” Mintigo suggests that the answer is yes, since prospects who smile in their online profile photos are much more likely to respond to cold emails from B2B marketers. Mintigo’s “DNA Spotlight […]

Let’s examine the total proposition of the product/service mix—the full extent of what an organization can offer to its customers.