Search Results for: data

More than 50% of marketers increased their budgets in 2012, and only 22% saw budget reductions, according to a new report from the CMO Council.

Dana LaSalvia, senior director of marketing at Rymax Marketing Services, talks about 2013 trends, challenges, retail-buying behavior and what’s up with the color purple.

By Dr. Jacob Shama co-founder, chairman and CEO of Mintigo

Marketers have access to a huge and ever-growing base of data, data from which they can pinpoint quality prospects and derive actionable insights. By leveraging big data, it’s possible to approach prospects more efficiently, and with more specific, targeted messages, than ever before.

Triggered emails should be on marketers’ radars, according to findings from Epsilon and its own Email Institute in their “Q3 2012 Email Trends and Benchmarks” report. Not only are triggered emails becoming more popular, they’re also driving significantly better results. Overall performance Using data based on 6.4 billion emails sent in the third quarter of […]

Data analysis specialists are among the most in-demand marketing professionals, according to marketing recruiter Jerry Bernhart.

A prophet isn’t without honor, except in his hometown. While Groupon is no divine entity, it is the unquestioned leader of the daily-deals industry, albeit a struggling one. While Groupon’s overall struggles and rumored acquisition by Google have been well-documented, let’s take a look at how Groupon is faring in Chicago, its hometown. To do […]

List featured this week include Travelsmith Catalog Buyers Insert Program and Our Sunday Visitor.

Three ways gamification can benefit brands.

If you find yourself spending more time with mobile apps and less time with your TV screen, you’re part of a big trend. According to new numbers from Flurry, time spent with mobile apps is quickly gaining ground on time spent with TV. In November, Flurry measured more than 1 trillion “events” from more than […]

This continues our series of profiles of local-commerce companies. The purpose of these Q&A interviews is to give merchants, marketers and others in the industry a glimpse at what some companies out there are doing. These profiles are also meant to offer different perspectives on the future of the local-commerce industry. This week we’re profiling […]