Search Results for: data

Have you purchased movie tickets recently? It seems that moviegoers are often forced to choose between the 3-D and regular versions of the movie they want to see. Well, marketers who deal with scoring leads might be compelled to make a similar decision, too. While traditional lead scoring deals with two layers, the emerging trend […]

Eric Wheeler, CEO and co-founder of 33Across, offers his take on what online advertising will look like in 2013. He offers five predictions: 1) Companies will begin to leverage “dark social” to drive sales: “Dark social” is word-of-mouth marketing that happens via email and IM, and is a blind spot for publishers, brands and commerce […]

From brands ranging from Craftsman and KFC to IKEA and Coca-Cola, read about campaigns that tap into trends all marketers will be grappling with in 2013.

Planning to do more consumer marketing south of the border? No surprise, considering Mexico’s much improved economy.

Today, making email work is all about flexing creative muscle and finding new ways of leveraging the medium.

Facebook is halting a test it began earlier in 2012 to place its ads on other developers’ mobile apps and websites. “We are pausing our mobile ads test off of Facebook,” a company spokesman told various news outlets. “While the results we have seen and the feedback from partners has been positive, our focus is […]

As a follow-up to its report on the data broker industry and the opening of a formal investigation into data brokers’ practices in October, the Federal Trade Commission (FTC) has issued orders asking nine data brokerage firms to provide the agency with information regarding how they collect and use data about consumers. The nine companies […]

A joint B2B publishing venture called Unleashing IT is helping Cisco and Intel build brand and reach prospects for core business lines.

According to The Wall Street Journal, Apple is in early talks to integrate local data from Foursquare into its Maps application, which has received the ire of users and a waterfall of bad press since its debut. This adds some weight to rumors that such a deal was imminent when Apple senior vice president Eddy […]

Amazon is a lot of things, but could the e-commerce giant become a major online advertising player in 2013? Word is Amazon has built its own real-time bidding platform, which enables the company to retarget its users across the Web based on browsing and purchase habits on Amazon-owned properties. “Given Amazon’s recommendation engine and general […]