Search Results for: data

Tips and tricks from Maritz Loyalty Solutions to tune up your marketing programs with ramification.

Insurance isn’t an industry that’s very conducive to exciting content marketing. For one thing, it has a negative reputation, one that sits above only tobacco, the financial sector and airlines. This case study walks through how one company turned to content marketing to boost the reputation of a business in the insurance industry. For marketers […]

Segmentation helps you identify the needs of different customers and gauge whether your offering resonates with that segment.

No matter what your marketing segment or initiative, your database is the cornerstone of your overall program’s performance. Follow these tips to revamp your data wellness going into 2013

“Big data” is a big deal these days, but what’s all the fuss about, and what should marketers know about this trend? To help marketers understand the basics of big data and what to expect of it in 2013, we gathered some input from experts and sources on the Web. Definition Big data is a […]

Influencer marketing has experienced explosive growth. Here’s what’s trending for the New Year.

Linchpin SEO, a local digital interactive agency, has put together an infographic about the best days to post on Facebook, segmented by industry. Here are some interesting findings from the data, which is based on analysis from Buddy Media: –

Here are four strategies B2B marketers can employ to tell their product stories, more effectively leverage online content and convert leads into buyers.

SundaySky, a company that helps businesses reach prospects and customers with video, offers an overview of the state of online video in 2012. The company used its own data and pulled stats from various sources, including comScore, eMarketer, Nielsen and Pew Internet, to create this infographic. Among the interesting findings are: –

Google has confirmed that it’s testing a new mobile search feature called “Quick View.” The feature, which has been spotted on an iPhone 5, is a “Quick View” button that sits beside mobile-enabled search results. Pressing this button lets users see something like a quick preview of the website without having to load the full […]