Search Results for: data

Done right, email personalization is a great thing. Done wrong, it can be creepy and destroy relationships.

If you’re a marketer using social channels like Facebook, Twitter, LinkedIn, Pinterest and Google+ to engage with your audiences and just aren’t getting the results you want, here are three steps to take to analyze and adjust your social media campaigns: 1) Collect data: Go beyond likes, followers, comments, etc., and gather data from Google […]

When brands manage earned, owned and paid media in an integrated fashion, they unlock the true potential of converged media.

Brightcove, a provider of cloud content services, has put together an infographic including “really interesting data around why content marketing is a top priority for marketers seeking to drive awareness, generate leads and convert sales,” according to the company. However it also looks at the fragmented nature of today’s audience, thanks to social media and […]

On Friday, Google introduced Zavers, “a digital coupon solution that enables retailers and manufacturers to reward loyal customers with coupons that are relevant to them

Lists featured this week include EliteMilitarySingles.com and Shambhala Sun magazine.

Chief Marketer recently talked with Daniella Koren, president of healthcare relationship marketing firm DKI, to get her take on 2013 trends.

According to Walker Sands, a public relations and digital marketing agency for B2B and technology companies, 23 percent of total website visits in December came from smartphones and tablets, up 84 percent from December 2011 and up 283 percent from January 2011. While these types of reports are easy to grow numb to, this is […]

To showcase the brand’s fuel efficiency, Volvo Trucks has launched an iPad game and an accompanying online scavenger hunt for U.S. participants.

The role of billing within organizations is no longer just invoicing and accounts receivable, it’s impacting every aspect of the business, including the marketing department.