Search Results for: data

A common mistake many companies still make is to reapply their traditional online strategy to mobile.

Marketers love to play the numbers and Red Roof Inn is no exception. March marked its 40th anniversary and it is churning out a host of promotions through the fall tied to that number. Last month, the lodging company began running the “40 & Fabulous” campaign that includes all kinds of incentives, a sweepstakes and […]

Here are five things to consider when trying to engage more folks for your cause.

An integrated campaign combining social media, direct mail, a microsite and a little humor helped solutions provider Logicalis reach IT decision-makers.

Marketers today often have five, 10 and sometimes dozens of unique points from which they’re gathering customer data.

IntelliResponse is a provider of virtual-agent technology (“Siri for the enterprise”) aimed to help businesses deliver the best answers to customers’ questions asked across various channels. The self-service tool improves the customer experience, which can lead to improved conversion rates and lower customer service costs. It also helps enterprises collect customer data and draw key […]

For local insurance agents, a robust social presence can be a great policy when it comes to generating leads.

Lists featured this week include The Music Stand and Chain Drug Review.

Google has used site speed as a factor in its ranking algorithm for about three years now. While the weight of the speed factor is up for debate, what’s not up for discussion is how much site speed affects conversions. “Every second visitors have to wait for a page to load is a proven loss […]

(Social Media Examiner) Jamie Turner If your daily social media responsibilities have become a bit too much, you’re likely due for some help. In this post you’ll find an overview of five helpful social media management tools to make the job easier. One, Sprout Social, offers a pleasant user interface and enables users to quickly […]