Search Results for: data

Coca-Cola is hoping to win big this year with “Coke Chase” a promotion marketed around the Super Bowl that encourages public voting.

We’re continuing our series of profiles of local-commerce companies by featuring Koopedia. The purpose of these Q&A interviews is to give merchants, marketers and others in the industry a look at what some companies out there are doing. These profiles are also meant to offer different takes on the future of the local-commerce industry. Koopedia […]

Infogroup Targeting Solutions (ITS) and Yesmail Interactive have partnered to take a look at how companies plan on responding to the surge of “big data” in 2013. One of the fruits of that research is an infographic, which includes the following findings: – 68 percent of marketers plan to increased data-related spending in 2013 – […]

Lists offered this week include American Society of Echocardiography and Aslan Relief Active Catholic Former Donors.

Lists offered this week include American Society of Echocardiography and Aslan Relief Active Catholic Former Donors.

Many marketers don’t have a strategy in place to handle the tremendous influx of data, according to a new survey from Neolane and the DMA.

Hilton Hotels unleashes a humorous interactive quiz designed to get us all thinking about taking a vacation.

More than ever before, data insights can provide a competitive advantage for those able to effectively analyze it and ac .

This year’s annual program around the Super Bowl, “A Man Knows How to Choose His Team,” continues Tecate’s hard work to reach the U.S. Hispanic consumer.

According to Marchex, a digital call advertising company, mobile callers convert at much higher rates than PC users when it comes to travel. More specifically, the company’s report found that call-based conversions were more than 25 percent for rental cars and more than 20 percent for hotels. The study also found that callers from mobile […]