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Internal communications campaigns need to cut through the noise and drive action. These five tools are helping to level up these internal comms strategies and achieve even greater success.

Complexity is going to create new opportunities to reach audiences, says Nielsen Chief Marketing Officer Alison Gensheimer. She sits down with AdExchanger Executive Editor Sarah Sluis to discuss how Nielsen can observe nuanced behavioral differences in streaming behavior, and how brands can use this data in order to reach their audiences more effectively.

The efforts to contain and extinguish the wildfires in the Los Angeles area continue into another week as the death toll rises to at least 24 people.

At CES PRNEWS spoke with Cort Irish, VP of Marketing and Communications at Claritas, a data innovation company that provides targeted audience demographics and AI insights to agencies and brands for better pitching, measurement and campaign results, amongst other programs.

Recorded from the showroom floor at CES, the AdExchanger editorial team talks about the intersection of consumer electronics and advertising with our guest, Monks head of AI innovation Dave Meeker. From the responsible use of AI to new ad experiences that will be enabled by tech on the showroom floor,  we dig into what caught our eye this year.

TikTok is set to go dark in the U.S. on Jan. 19, as the Supreme Court upheld the law that would ban the app. Before it goes away, explore the brands that did TikTok right.

No longer simply an audio-based medium, podcasts have become the cultural successor to late night talk shows, according to Razorfish EVP of Media Rob Silver. AdExchanger catches up with Silver at CES to learn how the Publicis-owned agency helps brands connect with their customers through meaningful media experiences.

AI is transforming how business gets done — and in 2025, those changes will only accelerate. We’ve pulled together nine key predictions about where AI is headed, from new regulations to practical applications affecting your day-to-day work.

The annual Consumer Electronics Show (CES) in Las Vegas is a popular destination for streaming TV publishers and video currency vendors to jumpstart the year’s dealmaking and, to some degree, prepare for the upfronts. Upfront planning seems to start earlier every year. As the connected TV market consolidates and measurement competition intensifies, streamers and video […]

First-time CES exhibitor Scout Motors made its announcements under the theme, “The right balance of touch, tech and connection brings people together.” It’s a message we’re seeing play out universally at the show this year in Las Vegas, where technology innovations are often touchless and seamless, inspiring marketers to think beyond talking specs and delivering […]